03.07.08 by Jeff

Adidas goes green?

Vikesh over at 30gms spotted this little billboard ad for Adidas in London.

Is Adidas making an effort to be more environmentally conscious like Lakai’s recycled project? Vikesh noted that the plants were made of plastic. How disappointing – I guess the ad signals that Adidas is working harder than ever to create a shoe that merely appears to be environmentally-friendly but is made from the exact same materials.