This is hands down the best ad I have seen in a loooooong time. Channel 4 re-created the sets from The Shining in an effort to promote a season of 10 Kubrick films to be broadcast on More 4 starting July 15. But they didn’t just re-create the sets, they found lookalikes of the cast and the crew, shot it with a 25mm Cooke lens (one of Kubrick’s favourite lenses), and most of the equipment you see was actually used in the original production!

One-shots are a dime a dozen these days but I like that it makes sense since it’s from Kubrick’s point of view as he walks to his director’s chair. BRILLIANT. I remember Kid Koala sampled this same music for one of his sets (I believe his Breezeblock mix).

Read more about the ad over at the Guardian.