08.08.08 by Jeff

Cut Chemist – 1st Big Break

I remember when I first saw the “bullet-time” camera in the first Matrix movie – it was cool (I can admit it). It quickly got old when every rap video and shampoo commercial for the next three years used some variation of it. By the time the Wayans brothers stuck it in one of their horrible parody movies I had already implanted a cyanide capsule in one of my back molars so I could quickly end my life the next time I saw the wretched camera move. What you see below is the “bullet-time” for 2008:

Cut Chemist’s video for “1st Big Break” is the first music video ever shot with a 360 degree panoramic lens. It is cool, but enjoy it while it lasts, it’s a matter of months before we see a barrage of panoramic commercials for the Ford Focus.

http://eyestormproductions.com/blog/





  • http://www.highcontrast.co.uk Ed

    It’s quite cool for the first minute! Looking at the shadows of the camera in the sun, it looks like they’ve adapted one of these….

    http://www.red-door.co.uk/pages/productpages/360-one-vr-redshop.html

    great idea! Destined to be ripped off by many.

  • http://szymkiewicz.net templer

    that’s pretty fresh. love this track by the way.

  • http://www.secretstill.com/ Brad

    Yeah, I think they could’ve done something cooler with it. It kinda looks like Cut just called a bunch of friends and said “you want to dance in a video?” Maybe if the 360 trend takes off there will be some major-league craziness happening. A little popularity could probably spur some innovation.

  • http://www.jeffhamada.com/ jeffhamada

    yea definitely leaves room for someone to come in and really do something innovative with the technology. the editing in this video actually takes away from how cool it is i think

  • Kyle Ruddick

    I year ago knew when I designed this video this that it would be a one trick pony. But damn it’s a fun trick. There’s alot more that can be done and believe me once you spend time with the technology you head starts to explode. There’s a couple more concepts that I have using similar techniques in the works. But it will be soon time to find the next trick. Thanks for the comments good and bad at least it inspired you.

  • http://www.jeffhamada.com/ jeffhamada

    Kyle, when I say it’s this year’s Bullet-time that’s still a compliment – And I do think its cool! Cool enough that I think you’ll see everyone ripping off what you have going on here.

    At some parts in the video i just wanted to see the frame without any post-production floating screens or moving side to side, i like the opening when the camera is on Cut and then pulls away quickly and you instantly see him from a different angle.

    Definitely keep me up to date on what you got going on next – I think this video is an amazing starting point for taking this idea even further and hopefully you are the one who takes it there. Great work.