08.08.08 by Jeff

Cut Chemist – 1st Big Break

I remember when I first saw the “bullet-time” camera in the first Matrix movie – it was cool (I can admit it). It quickly got old when every rap video and shampoo commercial for the next three years used some variation of it. By the time the Wayans brothers stuck it in one of their horrible parody movies I had already implanted a cyanide capsule in one of my back molars so I could quickly end my life the next time I saw the wretched camera move. What you see below is the “bullet-time” for 2008:

Cut Chemist’s video for “1st Big Break” is the first music video ever shot with a 360 degree panoramic lens. It is cool, but enjoy it while it lasts, it’s a matter of months before we see a barrage of panoramic commercials for the Ford Focus.

http://eyestormproductions.com/blog/













Jeff
Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.



  • Ed

    It’s quite cool for the first minute! Looking at the shadows of the camera in the sun, it looks like they’ve adapted one of these….

    http://www.red-door.co.uk/pages/productpages/360-one-vr-redshop.html

    great idea! Destined to be ripped off by many.

  • that’s pretty fresh. love this track by the way.

  • Yeah, I think they could’ve done something cooler with it. It kinda looks like Cut just called a bunch of friends and said “you want to dance in a video?” Maybe if the 360 trend takes off there will be some major-league craziness happening. A little popularity could probably spur some innovation.

  • yea definitely leaves room for someone to come in and really do something innovative with the technology. the editing in this video actually takes away from how cool it is i think

  • Kyle Ruddick

    I year ago knew when I designed this video this that it would be a one trick pony. But damn it’s a fun trick. There’s alot more that can be done and believe me once you spend time with the technology you head starts to explode. There’s a couple more concepts that I have using similar techniques in the works. But it will be soon time to find the next trick. Thanks for the comments good and bad at least it inspired you.

  • Kyle, when I say it’s this year’s Bullet-time that’s still a compliment – And I do think its cool! Cool enough that I think you’ll see everyone ripping off what you have going on here.

    At some parts in the video i just wanted to see the frame without any post-production floating screens or moving side to side, i like the opening when the camera is on Cut and then pulls away quickly and you instantly see him from a different angle.

    Definitely keep me up to date on what you got going on next – I think this video is an amazing starting point for taking this idea even further and hopefully you are the one who takes it there. Great work.





18.08.17 by Staff

“Happy Breakfast” by Artist Gary Card

“Happy Breakfast” is a psychedelic zine by set designer and artist Gary Card. Filled with colourful and chaotic images that blur the line between cute and creepy, what began as a commission for Japanese magazine Them, has turned into something of an ongoing experiment thanks to London-based publishers Katie Bagley and Ferry Gouw of New World International. See more images below.

Read More

18.08.17 by Staff

Artist Spotlight: Kelly Bjork

Paintings by Seattle-based artist and illustrator Kelly Bjork (previously featured here). See more images below.

Read More

18.08.17 by Staff

Artist Spotlight: Rachael Jablo

Collages by artist Rachael Jablo, currently living and working in Berlin. Informed by the work of English botanist and photographer Anna Atkins, Jablo tears up photograms of flowers, piecing them back together to create new shapes and patterns. See more images from “Where are you going, where have you been?” below.

Read More

18.08.17 by Staff

Artist Spotlight: Ed Cheverton

A selection of playful work by Bristol-based artist and illustrator Ed Cheverton, including several animations based on some of his 3D toys! See more images below.

Read More

17.08.17 by Staff

Artist Spotlight: Daniel Bilmes

Paintings by Los Angeles-based artist Daniel Bilmes. See more images below.

Read More