Your life is officially over. Well, if you are at all interested in fashion it is. I came across Lookbook about a month ago and my productivity went sub-zero for quite awhile. Aspiring fashionistas upload photos of themselves and attach details of exactly what they’re wearing – photos are hyped up and aggregated on the main page. Simple concept, perfect execution.
The coup de grace is the fact that you can’t ever reach the bottom of the list, you scroll down a bit and the page smirks and says ‘HA, you think you are at the end?’ Then your scroll bar shoots way up the side and it loads about a million more shots. If your job is at all related to trend hunting, stick this in your RSS reader now. I love it. I am addicted – heck, most of these self-portraits are better than 99% of the streetwear lookbooks I see everyday! This is the Sartorialist without the Sartorialist; the future of the fashion blog.
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