14.10.08 by Jeff

David Fincher for Nike.

Director David Fincher (Fight Club, Se7en, The Game) teamed up with Emmanuel Lubezki (Children of Men) for a Nike Football (American football) ad that lives up to its billing. The ad is simply titled, Fate.

The cherry on top for me is the fact that the music is a remix of Ennio Morricone’s “Ecstasy of Gold” (The Good, The Bad and the Ugly, aka the best movie ever made and my favourite soundtrack to draw to).













Jeff
Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.



  • MAN, this ad is soo dope. I had to watch it a 2nd time to get what was going on; really cool how they intertwined two boys lives togeather, one offence and one defence, and then they finally met up haha pretty awesome! yea sick sick concept, visuals – overall DOPE

  • haha just saw your second part for the blog post… MAN yea the song sounded hella familar!! G.B.U. SO DOPE !!!

  • every shot one is moving left to right and the other is moving right to left – constantly building visual tension. even when the kid is sitting learning from the coach the camera pan has him moving left to right. brilliant.

  • Pretty damn amazing what can be done in a minute long video! I need to watch Seven again.

  • yah this is so tight…i didn’t really get it first watch until the end, so watching it a second time was cool

  • sAkSeNaKeL

    Yeah the movement of the camera (left to right vs right to left) creates a sort of tension for both sides to inevitably meet in the end. Awesome.

  • dan

    lubezki’s my fav cinematographer

  • yea man Great Expectations is so good

  • great find.
    i just kept waiting for jay z to start rapping (he has a song the samples it if anybody wasn’t aware… good song to)





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