14.10.08 by Jeff

David Fincher for Nike.

Director David Fincher (Fight Club, Se7en, The Game) teamed up with Emmanuel Lubezki (Children of Men) for a Nike Football (American football) ad that lives up to its billing. The ad is simply titled, Fate.

The cherry on top for me is the fact that the music is a remix of Ennio Morricone’s “Ecstasy of Gold” (The Good, The Bad and the Ugly, aka the best movie ever made and my favourite soundtrack to draw to).





  • http://www.jolinphoto.com Jolin

    MAN, this ad is soo dope. I had to watch it a 2nd time to get what was going on; really cool how they intertwined two boys lives togeather, one offence and one defence, and then they finally met up haha pretty awesome! yea sick sick concept, visuals – overall DOPE

  • http://www.jolinphoto.com Jolin

    haha just saw your second part for the blog post… MAN yea the song sounded hella familar!! G.B.U. SO DOPE !!!

  • http://www.jeffhamada.com/ jeffhamada

    every shot one is moving left to right and the other is moving right to left – constantly building visual tension. even when the kid is sitting learning from the coach the camera pan has him moving left to right. brilliant.

  • http://www.behance.net/worktheangle Matt

    Pretty damn amazing what can be done in a minute long video! I need to watch Seven again.

  • http://www.myspace.com/peterkeep Keep

    yah this is so tight…i didn’t really get it first watch until the end, so watching it a second time was cool

  • sAkSeNaKeL

    Yeah the movement of the camera (left to right vs right to left) creates a sort of tension for both sides to inevitably meet in the end. Awesome.

  • dan

    lubezki’s my fav cinematographer

  • http://www.jeffhamada.com/ jeffhamada

    yea man Great Expectations is so good

  • http://corygibbons.com Cory Gibbons

    great find.
    i just kept waiting for jay z to start rapping (he has a song the samples it if anybody wasn’t aware… good song to)