24.11.08 by Jeff


Brilliant new ad for Toshiba by The Mill. How did they do this? I am still trying to wrap my head around this one. It looks like multiple passes with a bullet-time camera setup.

Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.

  • http://lostmybrain.co.uk adam

    There’s actually a making of video on youtube. And you are pretty much correct.

    Really good advert.

  • http://flickr.com/photos/lfpulleyne Liam.P

    I loved this as soon as I saw it on televsion.
    …and I love crystal castles.

    amazing ad.

  • joanne

    so trippy.

  • http://flickr.com/photos/dutchct/ dutch

    Making of that adam speaks of


  • zeek

    I kinda like it, but it seems like after the Bravia ads, everyone should try something else. This feels like an evolution of the Sony ads, but with a Feist video put in the blender.

  • http://www.liamjmoore.com Liam

    This ad is incredible. I have just got the song for the ad too. Very boppy ^^

  • http://www.shotsringout.com Brian

    That was fun. Disagree with comparison to the Sony ads. What made those cool was the scale of what was being done. So many bouncy balls, paint all over a city, and rabbit claymation. This happens in a room with no emphasis on color, which was the main focus of the Bravia ads.

  • http://www.jeffhamada.com/ jeffhamada

    The Sony Bravia ads are far superior in my opinion but yea, as brian said – i don’t see too much relation to this Toshiba spot.

    For the record, the Bravia ad with the bouncing balls in San Fran with the Jose Gonzalez music is possibly the best ad that will ever be made.

    This one was probably made for a fraction of the budget.

27.11.15 by Jeff

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Watch the video below!

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