24.11.08 by Jeff

TimeSculpture

Brilliant new ad for Toshiba by The Mill. How did they do this? I am still trying to wrap my head around this one. It looks like multiple passes with a bullet-time camera setup.













Jeff
Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.



  • There’s actually a making of video on youtube. And you are pretty much correct.

    Really good advert.

  • I loved this as soon as I saw it on televsion.
    …and I love crystal castles.

    amazing ad.

  • joanne

    so trippy.

  • Making of that adam speaks of

    http://www.youtube.com/watch?v=swKAfsyoCmI

  • zeek

    I kinda like it, but it seems like after the Bravia ads, everyone should try something else. This feels like an evolution of the Sony ads, but with a Feist video put in the blender.

  • This ad is incredible. I have just got the song for the ad too. Very boppy ^^

  • That was fun. Disagree with comparison to the Sony ads. What made those cool was the scale of what was being done. So many bouncy balls, paint all over a city, and rabbit claymation. This happens in a room with no emphasis on color, which was the main focus of the Bravia ads.

  • The Sony Bravia ads are far superior in my opinion but yea, as brian said – i don’t see too much relation to this Toshiba spot.

    For the record, the Bravia ad with the bouncing balls in San Fran with the Jose Gonzalez music is possibly the best ad that will ever be made.

    This one was probably made for a fraction of the budget.





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