09.01.09 by Jeff

Forever / Universal Everything

There is a spectacular installation by Universal Everything over at the Victoria & Albert Museum in London. “Forever is a large videowall installation of endless animations responding to an ever changing soundtrack. The bespoke generative design system at the heart of Forever will spawn unique audio-visual films every day, forever.”

forever universal everything

Sadly the installation is only up until February 1st which totally underminds the piece in way, but if you’re in the area let me know what it’s like in person!

This video and the one below were both directed by Jack Laurance & Rex McWhirter.

The Making of Forever:

Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.

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  • http://www.cloudoutloud.tv/category/advertising/ MIchelle McCormack

    The 1st video is not compelling at all. I wish it was filmed in a way that really captured the feeling of what was going on visually, instead it felt like a bad music video to cool electronic music.