Love story told with projections!
This is incredible. Puma’s new ad showing how light their new L.I.F.T. shoe is (173 grams). If anyone can explain to me (in layman’s terms) how they did the projections, please proceed.
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17.03.09 by Jeff
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LOVE CONNECTION
RECENT ACTIVITY
I guess Droga5 was heavily inspired by the work of Michael Naimark.
http://www.naimark.net/projects/displacements.html
http://www.todayandtomorrow.net/2009/03/13/puma-lift/
Nice. Reminds me of this White Stripes’ video by Michel Gondry
http://www.youtube.com/watch?v=zh7UFi2b9xU
true – but this is like taking that to the next level – their clothing is projected onto them so precisely!
My guess is a combo of Peppers Ghost/Musion Eyeliner (what Gorillaz use when they “perform”) and very clever projection that is timed perfectly…or it’s all CG!
For the clothes, the dancers did it in two passes.
First they wore black jumpsuits with the clothing on top.
The second pass projected the clothing back onto the dancers. The dancers had to perform the same exact moves. This pass took a few tries to get right.
All the other elements came from different projectors on set.
insider information! i like it – makes sense – i really like all the other little details in the production – like the sliding floorboard at the beginning and the backdrop projection is great too with the walls falling down
one sick video!
Beautiful! I would love to be in this production!
the technique is called videomapping.
the most difficult part is projecting over the persons, but i think that’s the reason of the spastik movements….
great add..