17.03.09 by Jeff

Love story told with projections!

This is incredible. Puma’s new ad showing how light their new L.I.F.T. shoe is (173 grams). If anyone can explain to me (in layman’s terms) how they did the projections, please proceed.

puma lift shoe light projection ad













Jeff
Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.



  • bs

    Nice. Reminds me of this White Stripes’ video by Michel Gondry
    http://www.youtube.com/watch?v=zh7UFi2b9xU

    • true – but this is like taking that to the next level – their clothing is projected onto them so precisely!

  • DanQM

    My guess is a combo of Peppers Ghost/Musion Eyeliner (what Gorillaz use when they “perform”) and very clever projection that is timed perfectly…or it’s all CG!

  • No T.

    For the clothes, the dancers did it in two passes.

    First they wore black jumpsuits with the clothing on top.

    The second pass projected the clothing back onto the dancers. The dancers had to perform the same exact moves. This pass took a few tries to get right.

    All the other elements came from different projectors on set.

  • insider information! i like it – makes sense – i really like all the other little details in the production – like the sliding floorboard at the beginning and the backdrop projection is great too with the walls falling down

  • one sick video!

  • Beautiful! I would love to be in this production!

  • tebez

    the technique is called videomapping.

    the most difficult part is projecting over the persons, but i think that’s the reason of the spastik movements….
    great add..





26.05.17 by Staff

“Light Barrier” by Artists Kimchi and Chips


An otherworldly audio-visual phenomenon by South Korean artists Kimchi and Chips (aka Mimi Son and Elliot Woods). Constructing an elaborate apparatus out of hundreds of projectors, mirrors and speakers the duo experiment with the materialization of objects from beams of light. Check out more images and video below!

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26.05.17 by Jeff

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Every week we share a bunch of hand-picked content that doesn’t go up on Booooooom and it’s just for our Secret Email Club members. You might like it! There’s only one way to find out: SIGN UP HERE. (it’s free)

26.05.17 by Jeff

Photographer Camilo Jose Vergara Photographs The Same Locations Repeatedly Over 40 Years

No heat, landlord in front of New St. and Newark St., Newark, 1980

New St. and Newark St., Newark, 2015

 

Photographer Camilo José Vergara has committed more than four decades of his life to his photographic archive project “Tracking Time”. Year after year he has returned to poor, minority communities around the United States to re-photograph them from the same vantage points. In 2013, Vergara was awarded the National Humanities Medal by President Barack Obama, and was the first photographer ever to receive this honour.

See more images of his incredible project below.

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26.05.17 by Staff

Artist Spotlight: Miwon Yoon

Lovely work by Korean artist Miwon Yoon. See more images below.

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26.05.17 by Staff

“Solo Together” by Artist Paula Crown

Artist Paula Crown creates 150 ceramic replicas of those iconically cheap disposable red cups for her latest sculptural installation, inviting us to consider the complexity of the mundane and the temporality of togetherness. See more images from “Solo Together” below or on display at 10 Hanover gallery in London until June 8.

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