17.03.09 by Jeff

Love story told with projections!

This is incredible. Puma’s new ad showing how light their new L.I.F.T. shoe is (173 grams). If anyone can explain to me (in layman’s terms) how they did the projections, please proceed.

puma lift shoe light projection ad













Jeff
Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.



  • bs

    Nice. Reminds me of this White Stripes’ video by Michel Gondry
    http://www.youtube.com/watch?v=zh7UFi2b9xU

    • true – but this is like taking that to the next level – their clothing is projected onto them so precisely!

  • DanQM

    My guess is a combo of Peppers Ghost/Musion Eyeliner (what Gorillaz use when they “perform”) and very clever projection that is timed perfectly…or it’s all CG!

  • No T.

    For the clothes, the dancers did it in two passes.

    First they wore black jumpsuits with the clothing on top.

    The second pass projected the clothing back onto the dancers. The dancers had to perform the same exact moves. This pass took a few tries to get right.

    All the other elements came from different projectors on set.

  • insider information! i like it – makes sense – i really like all the other little details in the production – like the sliding floorboard at the beginning and the backdrop projection is great too with the walls falling down

  • one sick video!

  • Beautiful! I would love to be in this production!

  • tebez

    the technique is called videomapping.

    the most difficult part is projecting over the persons, but i think that’s the reason of the spastik movements….
    great add..





26.08.16 by Jeff

Artist Spotlight: Ryan Travis Christian

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Drawings by artist Ryan Travis Christian. More images below.

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25.08.16 by Jeff

Animation of the Day: “I’m Dead Inside”

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One of my favourite animators Dan Britt returns with another brilliant short, “I’m Dead Inside”, handling the visuals and the music! He previously contributed to Don’t Hug Me I’m Scared and made the brilliant animation “I Decided to Leave”. I can’t really tell if things like this are considered dark humour or just regular humour anymore. Maybe you can let me know one way or the other.

I highly recommend you watch “I’m Dead Inside” over on Booooooom TV.

25.08.16 by Jeff

Artist Spotlight: Kajahl Benes

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A selection of paintings by Brooklyn-based artist Kajahl Benes. More images below.

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25.08.16 by Jeff

Pattern — The Simple Drawing App Every Designer Has Been Waiting For

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Pattern is a fantastic little iPad app (available in the App Store as of today) created by former Facebook product designer Andy Chung, specifically for the purpose of ideation and early stage design. Its simple tools and charming interface feel equal parts whiteboard and grid paper.

I love this app! You can see in the video clip below just how beautifully considered it is. Everything feels natural and intuitive, and it makes creating with the Apple Pencil and gestures fast and fun. A web layout with notes scrawled over it, literally takes seconds.

 

 

Andy has given us 5 promo codes to download Pattern for free! We’ll hook up the first 3 people who leave a comment here telling us what crazy thing you hope it will help you design.

At the end of the day we’ll also pick 2 more people from all the comments to also receive the promo codes (I may pick the funniest two answers, just saying).

Hit the button below and scroll to the bottom of this post to leave a comment! There’s a few more images of the app down there as well.

 

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23.08.16 by Jeff

Illustrator Spotlight: Rune Fisker

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A selection of work by Danish illustrator Rune Fisker. More images below.

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