17.03.09 by Jeff

Love story told with projections!

This is incredible. Puma’s new ad showing how light their new L.I.F.T. shoe is (173 grams). If anyone can explain to me (in layman’s terms) how they did the projections, please proceed.

puma lift shoe light projection ad













Jeff
Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.



  • http://www.todayandtomorrow.net pieter | today and tomorrow
  • http://szymkiewicz.net bs

    Nice. Reminds me of this White Stripes’ video by Michel Gondry
    http://www.youtube.com/watch?v=zh7UFi2b9xU

    • http://www.jeffhamada.com/ jeffhamada

      true – but this is like taking that to the next level – their clothing is projected onto them so precisely!

  • DanQM

    My guess is a combo of Peppers Ghost/Musion Eyeliner (what Gorillaz use when they “perform”) and very clever projection that is timed perfectly…or it’s all CG!

  • No T.

    For the clothes, the dancers did it in two passes.

    First they wore black jumpsuits with the clothing on top.

    The second pass projected the clothing back onto the dancers. The dancers had to perform the same exact moves. This pass took a few tries to get right.

    All the other elements came from different projectors on set.

  • http://www.jeffhamada.com/ jeffhamada

    insider information! i like it – makes sense – i really like all the other little details in the production – like the sliding floorboard at the beginning and the backdrop projection is great too with the walls falling down

  • http://picdit.wordpress.com Adam

    one sick video!

  • http://tobogan.wordpress.com Mela

    Beautiful! I would love to be in this production!

  • tebez

    the technique is called videomapping.

    the most difficult part is projecting over the persons, but i think that’s the reason of the spastik movements….
    great add..





12.02.16 by Staff

Artist Stephen Lund Rides His Bike to Create GPS Doodles

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Strava is a popular GPS program used by runners and cyclists to track their workouts. Victoria, British Columbia-based artist Stephen Lund uses the program to create these “GPS Doodles” instead. Pedalling an average of 70 kilometres in a single day for each design, Lund completed 70 doodles last year! Check out a selection of his work below!

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12.02.16 by Jeff

Artist Spotlight: Stephanie Brown

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Paintings and tattoos by Chicago-based artist Stephanie Brown. More images below.

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11.02.16 by Jeff

Kanye West “The Life of Pablo” Album Art Generator

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In honour of Kanye’s surprising new album artwork and title, “The Life of Pablo”, Andy, Joey, and Drew made a Kanye Album Art Generator. My version is dedicated to my little friend Mika.

*Update – If you missed the live stream of “The Life of Pablo” and the debut of Yeezy Season 3, it’s playing on a loop here.

11.02.16 by Jeff

OK Go’s Impressive New Music Video Shot in Zero Gravity

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This is nuts! I wonder how many times they had to shoot this (and how much plane fuel was used). Watch “Upside Down & Inside Out” on Booooooom TV.

 

11.02.16 by Jeff

Artist Spotlight: David Slone

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A selection of paintings by artist David Slone. More images below.

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