26.03.09 by Jeff

Honda / Let it Shine

W+K’s Amsterdam office one-upped the Sheep LED ad spot with this one. There is no CG here! This was put together the good old fashion way, with laser sights, GPS, and a land surveyor! It’s a good thing all those cars are hybrids! Directed by Erik Van Wyk.

honda let it shine car headlights animation

youtube / quicktime













Jeff
Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.



  • http://www.corygibbons.com/blog/ Cory Gibbons

    seems to be a lot of this kind of advertisement these days..

    love it none the less

  • http://www.chrisorama.com Chris

    its pretty unbelievable that its done the old fashion way.

    very nice work.

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  • http://blog.annachristine.com Anna

    oh neatto!

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