26.03.09 by Jeff

Honda / Let it Shine

W+K’s Amsterdam office one-upped the Sheep LED ad spot with this one. There is no CG here! This was put together the good old fashion way, with laser sights, GPS, and a land surveyor! It’s a good thing all those cars are hybrids! Directed by Erik Van Wyk.

honda let it shine car headlights animation

youtube / quicktime













Jeff
Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.



  • seems to be a lot of this kind of advertisement these days..

    love it none the less

  • its pretty unbelievable that its done the old fashion way.

    very nice work.

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  • oh neatto!

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23.05.17 by Staff

Los Angeles Warehouse Transformed into a 150,000 Square Foot Art Exhibition

British artist Simon Birch and a team of 20 collaborators have constructed an elaborate series of interconnected installations in a vacant warehouse on the outskirts of downtown Los Angeles. Covering 3 acres of space with a mix of sculpture, video, paintings and performance pieces, the exhibition is a direct response to the current political climate. A celebration of creativity, diversity and unity, Birch explains: “Given the current fragile state of the world, we need unity more than ever… and we need action.”

While encouraging positivity, possibility and a safe space for people to come together, The 14th Factory is exactly that — a call to action that doesn’t shy away from provoking a response (or at least an Instagram photo). One installation is an exact replica of the iconic room from 2001: A Space Odyssey, while another is filled with 300 pitchforks hanging from the ceiling above the guests!

Check out more images from the project below or on display at 440 N. Ave 19 Los Angeles, California until May 31.

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22.05.17 by Jeff

Booooooom TV Guide

Lots of new videos to check out on our video platform, Booooooom TV, and be sure to check out all our director interviews in the feature section. Here’s a few to check out this week:

 

1 – Watch: “Coeur Croisé” – The art direction in this is A+.

2 – Watch: “Disillusionment of 10 Point Font” – One of our favs this year!

3 – Watch: “Orion” – not exactly sure how they created this effect.

4 – Watch: “Hills Beyond a River” – a mesmerizing journey through a city.

5 – Watch: “A Continuous Shape” – lovely portrait of a stone carver.

 

 

22.05.17 by Jeff

Artist Spotlight: Justin Bauer

A selection of artwork and images by Los Angeles-based Justin Bauer. More work below.

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22.05.17 by Jeff

Vancouver-Based OURO Collective Present “Tangent”

Last week we shot some rehearsal footage of our friends, Vancouver-based dance collective OURO, as they prepared for their first full-length show, “Tangent”. The group has spent the past year exploring movements from each member’s diverse dance background to create a story. Their unique voice is a combination of street and contemporary dance twisted into a language all its own.

For this show they’ve also collaborated with Vancouver artist Kutcorners to create original music inspired by their movements. You can listen to Tangent HERE or on iTunes and it’ll be released on Spotify shortly!

We are proud to be a media partner for OURO’s two performances this week at Orpheum’s Annex theatre (May 25th/26th). If you live in Vancouver come check it out! Their work is fun, accessible and inspiring, regardless of your knowledge of dance. There are only two performances and tickets are going fast (previous shows on Granville Island sold out completely).

Tickets: Get your tickets HERE.

 

OURO Collective Website

OURO Collective on Instagram

 

 

22.05.17 by Jeff

Illustrator Spotlight: Erik Svetoft

Drawings by illustrator Erik Svetoft. More images below.

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