26.03.09 by Jeff

Honda / Let it Shine

W+K’s Amsterdam office one-upped the Sheep LED ad spot with this one. There is no CG here! This was put together the good old fashion way, with laser sights, GPS, and a land surveyor! It’s a good thing all those cars are hybrids! Directed by Erik Van Wyk.

honda let it shine car headlights animation

youtube / quicktime













Jeff
Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.



  • http://www.corygibbons.com/blog/ Cory Gibbons

    seems to be a lot of this kind of advertisement these days..

    love it none the less

  • http://www.chrisorama.com Chris

    its pretty unbelievable that its done the old fashion way.

    very nice work.

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  • http://blog.annachristine.com Anna

    oh neatto!

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09.02.16 by Jeff

Tumblr of the Day: Oozing Bacteria-like Animated Gifs by Artists Protobacillus

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Brazilian artists Gustavo Spredemann and Leone Simonetti have been sharing face-melting animated gifs under the name Protobacillus. Definitely one of my favourite Tumblrs at the moment. Lots more below!

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09.02.16 by Jeff

Photographer Spotlight: Darren Rigo

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A selection of images from Toronto-based photographer Darren Rigo’s series “A Funny Thing”. More images below.

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09.02.16 by Staff

Artist Spotlight: Johan Van Mullem

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Obscured portraits by Belgium-based painter Johan Van Mullem. More images below.

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09.02.16 by Staff

Colourful Yet Catastrophic Photographs by Japanese Artist Yoshimitsu Umekawa

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Equal parts mesmerizing and unsettling, Yoshimitsu Umekawa’s photographs are positively (and negatively) nuclear, drawing on the issues and anxieties that surround modern day Japan. See more images below.

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09.02.16 by Jeff

“Close Encounters” by Illustrator Hannah K. Lee

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My friend illustrator Hannah K. Lee sent me over her latest zine, “Close Encounters”. I’m also the proud owner of “Everyone Else is Younger and More Talented” and my personal favourite “Shoes Over Bills”. Love Hannah’s work! Have a look inside the zine below.

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