26.03.09 by Jeff

Honda / Let it Shine

W+K’s Amsterdam office one-upped the Sheep LED ad spot with this one. There is no CG here! This was put together the good old fashion way, with laser sights, GPS, and a land surveyor! It’s a good thing all those cars are hybrids! Directed by Erik Van Wyk.

honda let it shine car headlights animation

youtube / quicktime













Jeff
Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.



  • seems to be a lot of this kind of advertisement these days..

    love it none the less

  • its pretty unbelievable that its done the old fashion way.

    very nice work.

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  • oh neatto!

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20.01.17 by Staff

Book Giveaway: Cut That Out

Creative duo Ryan Doyle and Mark Edwards (aka DR.ME) have come out with a new book celebrating contemporary collage in the field of graphic design! Published by Thomas and Hudson, Cut That Out offers a curated collection of collage work from leading designers and studios from 15 different countries. See more images below or get yourself a copy in stores/online.

We also have a copy to give away to one of you guys! We wanna know what your current favourite art book is? Let us know by leaving a comment at the bottom of this post. We’ll pick a winner two weeks from today (open to all readers based in North America and Europe).

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Poland-based graphic designer and illustrator Grzegorz Domaradzki aka Gabz continues to create some seriously impressive movie poster designs. Click here for previous post. More images below!

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20.01.17 by Staff

Photographer Spotlight: Gabriela Herman

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Photos by Brooklyn-based photographer Gabriela Herman (click here for previous post). More images below.

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20.01.17 by Staff

Artist Spotlight: Darren Rigo

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Toronto-based artist Darren Rigo creates a colossal balloon man to hang out on his balcony but eventually flies him out to meet some kids across the street. See more delightful images and a fun video clip of “Colossus” below!

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