02.03.10 by Jeff

This Too Shall Pass / RGM version

OK Go - This Too Shall Pass Music Video - RGM version

This video, directed by James Frost, is flat-out incredible. OK Go spent several months with Synn Labs building a giant Rube Goldberg machine in a warehouse to create a new one-take video for the song “This Too Shall Pass”. I’m not sure how they will ever top this one, but that’s what I thought three videos ago.

Watch the video below!


Thanks to my cousin Bryan for the link!




Jeff
Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.








  • Kasey

    And I thought their marching band video for this was awesome!

  • http://www.jeffhamada.com/ jeffhamada

    yea^ most bands dont take the time to even make one good video let alone two. the scale of this video is just astonishing

  • hansel

    this is just sooo nice. but dont know how often i’ve got to watch this to get all the details

  • Shinead

    Awesome.

  • Dan

    Ridiculous.

    Mega huge respect to the DOP for keeping up and not getting in the way.

  • Kyle

    When I was growing up I always dreamed of being able to make these machines for my profession. Then I realized there are people like this who can probably do it much better.

    DAMN!

  • http://joyboxblues.blogspot.com/ Alex Grigg

    Man, that is simply amazing. Im super impressed that they not only managed to make something so complicated function but look beautiful at the same time.

  • Joel

    Freaking epicness right here. Even better than their other one for this video… I loved the little piano drop, and all the umbrellas…

  • http://www.jeffhamada.com/ jeffhamada

    james frost also directed Radiohead’s House of Cards video

    • Joel

      Awesome! Another one of my favourite videos..

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  • http://singantuk.blogspot.com/ singantuk

    awesomeeeeeee~

  • http://ameblo.jp/jke/ Hirohito Tida

    I remembered the contents of “the golden poem” of Pythagoras.

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  • Jessica

    Just too much fun for words.

  • http://pedromourapinheiro.com Pedro Moura Pinheiro

    I wonder how many pianos they used… :-) (considering that their overalls were already shot with paint from previous attempts and not for effect only).

  • Joans

    nice remake of that fischli und weiss thing made 20 something years ago, but still cool.

  • http://2vphoto.tumblr.com/ Vojtěch Veškrna

    awesome… uauuh

    hmm now I know what to do, when I’m sick :D…

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  • http://www.abstractself.wordpress.com Zuza

    I love mental people. Amazing

  • Matt

    This is the coolest video I’ve ever seen in my life! I’ve watched it three times a day for the past week and still find new things. Amazing! Also, I dig the song.