02.03.10 by Jeff

This Too Shall Pass / RGM version

OK Go - This Too Shall Pass Music Video - RGM version

This video, directed by James Frost, is flat-out incredible. OK Go spent several months with Synn Labs building a giant Rube Goldberg machine in a warehouse to create a new one-take video for the song “This Too Shall Pass”. I’m not sure how they will ever top this one, but that’s what I thought three videos ago.

Watch the video below!


Thanks to my cousin Bryan for the link!













Jeff
Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.



  • Kasey

    And I thought their marching band video for this was awesome!

  • yea^ most bands dont take the time to even make one good video let alone two. the scale of this video is just astonishing

  • hansel

    this is just sooo nice. but dont know how often i’ve got to watch this to get all the details

  • Shinead

    Awesome.

  • Dan

    Ridiculous.

    Mega huge respect to the DOP for keeping up and not getting in the way.

  • Kyle

    When I was growing up I always dreamed of being able to make these machines for my profession. Then I realized there are people like this who can probably do it much better.

    DAMN!

  • Man, that is simply amazing. Im super impressed that they not only managed to make something so complicated function but look beautiful at the same time.

  • Joel

    Freaking epicness right here. Even better than their other one for this video… I loved the little piano drop, and all the umbrellas…

  • james frost also directed Radiohead’s House of Cards video

    • Joel

      Awesome! Another one of my favourite videos..

  • Pingback: This too shall pass / one-take video | Modite()

  • awesomeeeeeee~

  • I remembered the contents of “the golden poem” of Pythagoras.

  • Pingback: this too shall pass >> rgm version « :: a day in the life ::()

  • Jessica

    Just too much fun for words.

  • I wonder how many pianos they used… :-) (considering that their overalls were already shot with paint from previous attempts and not for effect only).

  • Joans

    nice remake of that fischli und weiss thing made 20 something years ago, but still cool.

  • awesome… uauuh

    hmm now I know what to do, when I’m sick :D…

  • Pingback: Friday Random Links & Vids 03.4.10 | El Timulator Camina Sobre EL Agua, Chili Con Queso()

  • I love mental people. Amazing

  • Matt

    This is the coolest video I’ve ever seen in my life! I’ve watched it three times a day for the past week and still find new things. Amazing! Also, I dig the song.





21.07.17 by Jeff

The Booooooom Creative Job Board

Booooooom art design jobs

If you’re a creative looking for work, or a company looking to hire, we are excited to announce our very own creative job board: Booooooom Jobs. Graphic design jobs, curatorial positions in galleries, freelance animation gigs, a wide variety of opportunities to work in a creative field!

A couple of examples: Our friends at Society6 are looking for a Creative Director, and Skillshare have posted openings for both a Content Producer and Senior Product Designer.

To start, we’re focusing on three cities (New York, Los Angeles, and Vancouver) and will also be posting remote jobs (for those of you who prefer to work from home). All job postings are free for the rest of the month if you use the PROMO CODE: ‘friends’.

Check it out: jobs.booooooom.com

20.07.17 by Staff

Artist Spotlight: Till Rabus

A selection of recent work by artist Till Rabus from Neuchâtel, Switzerland. Click here for previous posts. See more images below.

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20.07.17 by Jeff

Artist Spotlight: Esther Sarto

A selection of paintings from “Sleepless” by artist Esther Sarto, based in Copenhagen, Denmark. Her show opens on Saturday at Talon Gallery (Portland). More images below.

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20.07.17 by Staff

Artist Spotlight: Samuel Rodriguez

Recent work by artist Sam Rodriguez from San José, California (previously featured here). More images below!

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19.07.17 by Jeff

Photographer Spotlight: Angeles Peña

“Aguas de Montaña” is a journey into The Andean Patagonia, a desolate territory where photographer Angeles Peña lived all of her childhood.

She says, “In a world that spins faster and faster I feel an enormous necessity to focus on the details and the beauty of what still remains. I find myself with a nature that sustains itself but can fall at any moment. It is something that surpasses me and I cannot stop observing.”

See the rest of the series below.
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