02.03.10 by Jeff

This Too Shall Pass / RGM version

OK Go - This Too Shall Pass Music Video - RGM version

This video, directed by James Frost, is flat-out incredible. OK Go spent several months with Synn Labs building a giant Rube Goldberg machine in a warehouse to create a new one-take video for the song “This Too Shall Pass”. I’m not sure how they will ever top this one, but that’s what I thought three videos ago.

Watch the video below!


Thanks to my cousin Bryan for the link!













Jeff
Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.



  • Kasey

    And I thought their marching band video for this was awesome!

  • yea^ most bands dont take the time to even make one good video let alone two. the scale of this video is just astonishing

  • hansel

    this is just sooo nice. but dont know how often i’ve got to watch this to get all the details

  • Shinead

    Awesome.

  • Dan

    Ridiculous.

    Mega huge respect to the DOP for keeping up and not getting in the way.

  • Kyle

    When I was growing up I always dreamed of being able to make these machines for my profession. Then I realized there are people like this who can probably do it much better.

    DAMN!

  • Man, that is simply amazing. Im super impressed that they not only managed to make something so complicated function but look beautiful at the same time.

  • Joel

    Freaking epicness right here. Even better than their other one for this video… I loved the little piano drop, and all the umbrellas…

  • james frost also directed Radiohead’s House of Cards video

    • Joel

      Awesome! Another one of my favourite videos..

  • Pingback: This too shall pass / one-take video | Modite()

  • awesomeeeeeee~

  • I remembered the contents of “the golden poem” of Pythagoras.

  • Pingback: this too shall pass >> rgm version « :: a day in the life ::()

  • Jessica

    Just too much fun for words.

  • I wonder how many pianos they used… :-) (considering that their overalls were already shot with paint from previous attempts and not for effect only).

  • Joans

    nice remake of that fischli und weiss thing made 20 something years ago, but still cool.

  • awesome… uauuh

    hmm now I know what to do, when I’m sick :D…

  • Pingback: Friday Random Links & Vids 03.4.10 | El Timulator Camina Sobre EL Agua, Chili Con Queso()

  • I love mental people. Amazing

  • Matt

    This is the coolest video I’ve ever seen in my life! I’ve watched it three times a day for the past week and still find new things. Amazing! Also, I dig the song.





27.04.17 by Jeff

Photographer Spotlight: Mark Kushimi

Here’s a selection of photos by Honolulu, Hawaii-based photographer, Mark Kushimi, who happens to be the editor-in-chief/co-founder of one of my favourite publications, Contrast Magazine. The image above is from a beautiful series where he turns his Hasselblad on a tripod during the exposure. Have a look at more of his work below.

Read More

26.04.17 by Jeff

Sculptures by Jaime Pitarch Strip Everyday Objects of Their Functionality

Subject, Object, Abject (2006) – Chair, wooden shavings from chair legs

 

I’m obsessed with these sculptures by artist Jaime Pitarch that I came across on the Spencer Brownstone Gallery website. The Barcelona-based artist explores our relationship to household objects by making subtle and not-so-subtle alterations rendering them completely useless. He says the works have “to do with the human being’s inability to identify with the structures he himself has created”.

Have a look at more images below.

Read More

26.04.17 by Jeff

Artist Spotlight: Fantasaraxia

A selection of work by my friend Boldtron, currently creating magnificent stuff in Cinema 4D under the name Fantasaraxia. Also a shoutout to Arnau, who first shared these works over on Artnau (my favourite site for visual inspiration). If you ever visit Barcelona hit these guys up, I had the best time there with them!

Have a look at more images of Boldtron’s work below!

Read More

26.04.17 by Staff

Illustrator Spotlight: Garance Vallée

A beautiful selection of work by Paris-based illustrator and architect Garance Vallée. Love the way these drawings are presented. More images below.

Read More

26.04.17 by Staff

Artist Spotlight: Victor Mosquera

A selection of work by Toronto-based artist Victor Mosquera. More images below. Read More