02.03.10 by Jeff

This Too Shall Pass / RGM version

OK Go - This Too Shall Pass Music Video - RGM version

This video, directed by James Frost, is flat-out incredible. OK Go spent several months with Synn Labs building a giant Rube Goldberg machine in a warehouse to create a new one-take video for the song “This Too Shall Pass”. I’m not sure how they will ever top this one, but that’s what I thought three videos ago.

Watch the video below!

Thanks to my cousin Bryan for the link!

Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.

  • Kasey

    And I thought their marching band video for this was awesome!

  • yea^ most bands dont take the time to even make one good video let alone two. the scale of this video is just astonishing

  • hansel

    this is just sooo nice. but dont know how often i’ve got to watch this to get all the details

  • Shinead


  • Dan


    Mega huge respect to the DOP for keeping up and not getting in the way.

  • Kyle

    When I was growing up I always dreamed of being able to make these machines for my profession. Then I realized there are people like this who can probably do it much better.


  • Man, that is simply amazing. Im super impressed that they not only managed to make something so complicated function but look beautiful at the same time.

  • Joel

    Freaking epicness right here. Even better than their other one for this video… I loved the little piano drop, and all the umbrellas…

  • james frost also directed Radiohead’s House of Cards video

    • Joel

      Awesome! Another one of my favourite videos..

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  • awesomeeeeeee~

  • I remembered the contents of “the golden poem” of Pythagoras.

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  • Jessica

    Just too much fun for words.

  • I wonder how many pianos they used… 🙂 (considering that their overalls were already shot with paint from previous attempts and not for effect only).

  • Joans

    nice remake of that fischli und weiss thing made 20 something years ago, but still cool.

  • awesome… uauuh

    hmm now I know what to do, when I’m sick :D…

  • Pingback: Friday Random Links & Vids 03.4.10 | El Timulator Camina Sobre EL Agua, Chili Con Queso()

  • I love mental people. Amazing

  • Matt

    This is the coolest video I’ve ever seen in my life! I’ve watched it three times a day for the past week and still find new things. Amazing! Also, I dig the song.

21.10.16 by Staff

Artists Create Gig Posters for New Oasis Documentary


Tim Lahan


Our friends at The World’s Best Ever have tapped artists (and Oasis fans) Tim Lahan, Justin Hager and the gang over at Friends of Type to create gig posters for the release of the new documentary, Oasis: Supersonic. Can’t wait for the film. Check out more images below.
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21.10.16 by Staff

Artist Spotlight: Dana Oldfather


A selection of paintings by self-taught artist Dana Oldfather. More images below.

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21.10.16 by Jeff

Illustrator Spotlight: Alexandre “Zedig” Diboine


Digital paintings by illustrator Alexandre Diboine aka Zedig. More images below.

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21.10.16 by Jeff

Artist Spotlight: Julie Heffernan


Recent paintings by artist Julie Heffernan (previously featured here). More images below.

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21.10.16 by Jeff

“Spirit Quest” Skateboard Film Will Melt Your Mind


Colin Read (Mandible Claw) has made quite a name for himself over the past few years as one of skateboarding’s most exciting filmmakers. His film Tengu: God of Mischief was burnt into the retinas of every skater on the planet when it came out – specifically the subway section of the film where Koki Loaiza ollies across the train tracks (towards the third rail) at the 145th St stop (watch it here). Shout out to our bud photographer Allen Ying of 43 Magazine who snapped the infamous photo (which you can see here).

Read’s newest film “Spirit Quest” has the energy of his previous films with a heavy dose of mind-melting editing and camera tricks. I watched the trailer above roughly a million times to analyze what I was actually looking at. Love the multi-cam stuff and the sequence at 0:33 is a thing of beauty. Creativity like this makes me want to go make stuff. I was so excited about the film I had to toss a few questions at the Claw himself. Enjoy a short interview below!

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