08.09.10 by Jeff

Ride

“Ride”, a skateboard film directed by Garth Davis, featuring Steve Berra and an amazing cast of Mexican skaters. Everyone is talking about the recent Lakai video with the fire in the warehouse but this is roughly 1,000 times more engaging.

burn ignite steve berra ride skateboard film mexico city

Watch the short film below!

The film is sponsored by a certain energy drink but I’m all for advertising moving in this direction if it means less emphasis on branding and more on the artistic integrity.













Jeff
Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.



  • Eric

    link to the lakai video?

  • I totally agree I tried to watch the Lakai video yesterday and just couldn’t get thru it, I found it way to boring, although I did really like the older first Lakai video that Spike Jonze did.

    This “ride” short is just really good also def check out the two other videos that were done in conjunction with this in promoting the new Coke Burn drink

    • the Hot Chocolate dvd that Spike did awhile ago had some nice flaming skateboard sequences – some of this stuff is pretty ridiculous though, im not even talking about the composited footage (ie building jump) – the sequence on the roofs of the vehicles is great

      • billy is god

        so the building jump isnt real?

  • What a inspirational blog, thanks for sharing

  • Best use of flames in a skate video. Everything is real. No 3D.

    http://www.youtube.com/watch?v=OLyAAp6NYUQ

    Haven’t thought of this video in years. Sooooooo 90s.

  • pretty good video. dig the song.

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  • lapetitefaon

    So, the scope of this is impressive, but…nothing tops the Lakai Fully Flared intro with M83 as the soundtrack!!!! like butterflies every time, so unbelievably gorgeous! http://www.youtube.com/watch?v=jK4opM_i9z0 SIIIIIIGHS

  • james

    does anybody no the name of the song?? really enjoyed the short film

  • Sadly the video isn’t available anymore :/





22.02.17 by Jeff

Photo of Namib-Naukluft National Park in Namibia Looks Like a Painting

This is not a painting! The image above is a photo by Frank Krahmer (see the image larger). I saw this pop up on Reddit and had to investigate.

The image is from Namib-Naukluft National Park which is part of the Namib Desert (considered the world’s oldest desert according to Wikipedia). I found a similar image on National Geographic which gives you a sense of the scale of the dunes and camel thorn trees. The image below was shot by Frans Lanting.

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22.02.17 by Staff

“Black Drawings” by Artist Michael Aaron Lee

New York City-based artist Michael Aaron Lee covers paper with grease pencil before cutting through with a printmaker’s gouge, uncovering the white underneath. See more images from “Black Drawings” below.

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22.02.17 by Staff

Reader Submission: Jason Parker

A selection of work by artist Jason Parker who participated in this month’s Reader Submissions (click here to submit your work!). More images below.

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22.02.17 by Staff

Book Giveaway: Chromaphilia by Stella Paul

Phaidon is releasing a new book all about colour and art. Written by author and art historian Stella Paul, Chromaphilia invites readers to consider the many ways that colour has been theorized and utilized to express meaning and emotion throughout different time-periods and cultures.

Each chapter of the book covers a specific colour (Red, Blue, Purple, Gold, Yellow, Green, White, Grey and Black), and offers insight, artwork and anecdotes you probably didn’t know. Like how Yves Klein’s obsession with a particular shade of blue led him to develop his own customized (and patented) paint. Or how many crushed bugs it used to take to make the coveted red dye used for royal garments. (The answer is 70,000!)

Check out more images from Chromaphilia below or grab yourself a copy when it’s released on March 13th. We also have one to give away! To snag the book, simply post a link to any Booooooom article in the comment section below and write 1 sentence about the artist’s use of colour.

The winner will be selected in two weeks!

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22.02.17 by Staff

Artist Spotlight: Haley Josephs

Paintings by Seattle-born, New York City-based artist Haley Josephs. See more images below.

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