08.09.10 by Jeff

Ride

“Ride”, a skateboard film directed by Garth Davis, featuring Steve Berra and an amazing cast of Mexican skaters. Everyone is talking about the recent Lakai video with the fire in the warehouse but this is roughly 1,000 times more engaging.

burn ignite steve berra ride skateboard film mexico city

Watch the short film below!

The film is sponsored by a certain energy drink but I’m all for advertising moving in this direction if it means less emphasis on branding and more on the artistic integrity.













Jeff
Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.



  • Eric

    link to the lakai video?

  • http://www.deptm2.com mike

    I totally agree I tried to watch the Lakai video yesterday and just couldn’t get thru it, I found it way to boring, although I did really like the older first Lakai video that Spike Jonze did.

    This “ride” short is just really good also def check out the two other videos that were done in conjunction with this in promoting the new Coke Burn drink

    • http://www.jeffhamada.com/ Jeff

      the Hot Chocolate dvd that Spike did awhile ago had some nice flaming skateboard sequences – some of this stuff is pretty ridiculous though, im not even talking about the composited footage (ie building jump) – the sequence on the roofs of the vehicles is great

      • billy is god

        so the building jump isnt real?

  • http://sone-van-zyl.blogspot.com polli

    What a inspirational blog, thanks for sharing

  • http://heartbeast.net Robert

    Best use of flames in a skate video. Everything is real. No 3D.

    http://www.youtube.com/watch?v=OLyAAp6NYUQ

    Haven’t thought of this video in years. Sooooooo 90s.

  • http://www.kennethglenn.com Kenny Glenn

    pretty good video. dig the song.

  • Pingback: Bronco Shocks BroncoPartsDelivered.com()

  • lapetitefaon

    So, the scope of this is impressive, but…nothing tops the Lakai Fully Flared intro with M83 as the soundtrack!!!! like butterflies every time, so unbelievably gorgeous! http://www.youtube.com/watch?v=jK4opM_i9z0 SIIIIIIGHS

  • james

    does anybody no the name of the song?? really enjoyed the short film

  • http://aidyreviews.net Aidy

    Sadly the video isn’t available anymore :/





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