17.12.10 by Jeff

Bad Things That Could Happen

“Bad Things That Could Happen” by This Is It, a collective of London-based artists, designers, illustrators, and animators. I love this.

short film bad things that could happen by this is it collective london

Watch the short film below!

Photography – Thomas Bolwell
Sound Design – Andrew Kinnear
Music – Andrew Kinnear & Joseph Pelling
Make Up – Elizabeth Barlow

Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.

  • the flame on the match is brilliant

  • Without words

  • Niko

    That was so cool, I was transported back to a tom and jerry esque world. One thing that was so brilliant about that is everything! seemed to be analog with no effects work. The some of the flames were hands! anyone catch that?

  • Okay that was awesome! My favorite part was the sandwich and the magnifying glass! Soo good!

  • limitless imagination. yup the the partying germs were awesome

  • Magda

    I really loved the match because they whole process was self initiated. It was as if someone decided, “Since I am lighting my cigarette, I might as well set everything else ablaze too!”

  • Mina

    sooooooo goooooood!

  • If you happen to be in Shoreditch, London – go to Jaguar Shoes on the high street, there’s a whole installation to go with this video – many of the props fill the place, stuck to the walls and the ceilings, it’s brilliant.

    The hot mulled Cider is a winner too!

20.10.16 by Jeff

Photographer Spotlight: Lluís Tudela


Photos by Lluís Tudela. More images below.

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20.10.16 by Jeff

Opinion: How to Email an Illustrator

We recently came across an article proposing the most efficient way to communicate with an illustrator, and it’s relevant for anyone looking to hire creatives of any discipline. Illustrator Kyle T. Webster wrote the article to act as “a guideline that will lead to improved communication, fewer revisions, better artwork, and fewer headaches for all involved”.
If you’re a freelance creative and have any thoughts to add, or you’re an art director with a counterpoint, we’d love to hear from you in the comments section below.

1. Your first email to an illustrator should not read: “Hey, are you available for an assignment?”
This kind of email is a waste of everybody’s time, because all of the important information is missing: size and number of illustrations, context, timeline, and budget. In order to reduce the back-and-forth between the individual assigning the art, and the illustrator, simply take a moment to include the important information in the initial email request.
For example: “Hello, John – we are publishing a story about the ongoing conflict between hedgehogs and walruses. We will need a cover, a full page, and two spot illustrations. The deadline for sketches is March 1st, and the finals will be due March 8th. Our budget is $3750. Are you available / interested in working with us on this assignment? Please let me know by 5pm today. Thank you.”
With one email, you have now given the artist all of the info needed for him/her to decide whether or not to accept the job. This used to be the standard introductory email for all assignments. I’m not sure what happened, but I, and many illustrators I know, rarely get emails like this any more. Let’s fix that.
2. Please do not expect illustrators to read minds.
Details are very important. When sending emails about your job, give as many relevant details as possible to an artist, if the assigned artwork has specific requirements. Illustrators are very capable of drawing anything you need, but we cannot guess what that might be if we are not told up front. For example, if you tell an illustrator to draw “a car on a street,” then the illustrator will assume the make and model of the car are not important. S/he will also assume the street can be any kind of street. Therefore, it is not fair to the artist to reject the final art because you expected a vintage Porsche on the Autobahn. Please be sure to communicate all required elements of the art in your earliest correspondence with your artist, and it will be smooth sailing for all.
Sometimes, very little direction is preferred, if the assignment calls for a lot of artistic freedom and interpretation. But, let us not confuse this with a lack of relevant information. For instance, the recent recipient of the Richard Gangel Art Director Award, SooJin Buzelli, is famous for giving her artists a lot of freedom. But let us note that when she assigns work, she actually has spent a good deal of time figuring out a way to distill a complex article down to its essential message or theme. She then sends this one or two sentence summary to a carefully selected illustrator, providing that individual with a perfect launchpad from which to create a unique visual solution. Concise and efficient.
3. Please write back. Please.
This is just common courtesy. I often get asked if I am available for an illustration and I then respond in the affirmative with some questions about the assignment or the budget or some other detail. Then, no reply ever comes. A week later, I will see another artist blog about completing the very same assignment that was initially emailed to me. While I understand that everybody is very busy, and emails are flying around at the speed of light, I urge you to please remember that it is unprofessional and quite rude to simply leave an artist hanging.
We often will put other things on hold or rework our weekly schedule to accommodate a project that we think is moving forward. A simple email to let us know that you will be working with somebody else, the job is cancelled, the issue is on hold, etc. is all we need to move on and stay on top of our other jobs. Thank you.

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20.10.16 by Jeff

Photographer Spotlight: Alexi Hobbs


Images by Montreal-based photographer Alexi Hobbs. More images below.

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19.10.16 by Staff

Artist Spotlight: Max Seckel


A selection of work by New Orleans-based artist Max Seckel. More images below.

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19.10.16 by Staff

Sponsored: Introducing Envato Elements


Envato has just introduced a new resource called Envato Elements that offers more than 6000 curated design assets, for any type of project you may be working on, created by global community of independent designers.

Envato is offering a limited time launch pricing of $29/month, which grants you access to commercial licenses to massive libraries of fonts, graphics, web templates (HTML/CSS), graphic templates and soon to come CMS templates. New items will also be added on a weekly basis to each category. Perfect for any one that has a regular need for high quality ready-to-use design assets. Learn more about Envato Elements in the video below:

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