09.03.12 by Jeff

Fresh Letter Project

Fresh Letter Project
The new Booooooom project is here!

I wanted to launch a fun project before I left Hawaii so I spent the last couple days building a giant cork board at Fresh Café (located in the front of Loft In Space, which hosts Pow Wow).

The idea is to have people from all over the world create letters, photograph them, and physically mail the photos to the café! I shot a few sets of letters on the beach with some friends to kick it off.

Hopefully over time there will be a giant collection of these letters that people at Fresh Café can use to spell fun messages!

Fresh Letter Project

The letter “M” by 123Kids.

So here’s how it works:

1. Find or create a letter (or if you’re really feeling inspired create a whole alphabet).

2. Take a photo of your letter (vertical photos only). Try to make the letter fill as much of the photo as possible as it needs to be recognizable from a distance.

3. If you are on Twitter or Instagram you can do one of the following things (if you’re not, you can skip this step):

Share your photo on Instagram with the hashtag #freshletterproject

Tweet your photo on Twitter to @Booooooom

4. Make a 4” x 6” print of your photo. Use a marker to write your name on the back of the photo as well as the letter you created, your location, and Twitter/Instagram name if you use them.

5. Put the print in an envelope and write in big letters:




831 Queen Street

Honolulu HI 96813

United States


Fresh Letter Project

When visitors at Fresh Café make messages using your letters they will tag you on Twitter/Instagram that way you’ll get to see your letters being used! I will also select messages to post here on Booooooom!

Have fun!

Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.

  • I am so tempted to send letters in arabic as it’s my native language but i feel it’ll be useless, or shall i haha

    • do it!

    • sarah

      Same here! Maybe We should do both English and arabic. Waddya think?

      • ya do it

      • How about in Hebrew?

        Great idea btw Jeff. How are you?

      • go for it susie!

  • cw

    BOLLA THAT WOULD BE AMAZING!! i would love to see people form those letters and there are some people in hawaii that can understand that language 🙂

  • love this idea. very fun. creative you. bookmarked to create something for you. thanks.

    • excellent! glad to have you on board

  • Jodi

    Was just reading Readers Digeset, and it mentioned your site..so here I am…..LOVE IT….

    • great to have you Jodi! i have yet to see the Readers Digest article but happy to hear you found us because of it!


  • cam

    VERY nice project idea!

    • thanks cam! hope you can be a part of it!

  • stray

    I want to do this!! <3

  • I want to Pin the “i love you” image (and blog about this project). So awesome! Is that image available on your site anywhere? As in larger than that thumbnail link?

  • this is so cool. please post alot of messages!
    im very curious about what people will make out of it.

    • love to have you involved Willi

  • Very cool. Reminds me of an alphabet photo project I did last year. Will probably send a nice “J” & “C” in for this. Great idea.

    • please do James!

  • Is this till open cause I am so in…:D

    • it IS – please get involved – we’d love to have you Marina!

  • Pingback: Creative Milk - KMG()

  • This’ll keep me busy. I love it! Count me in! 🙂

  • I saw this on the ibored.com blog 
    http://designyoutrust.com/wp-content/uploads/2011/02/potd.jpg and it made me think of this project. Not too sure where it is from though.

  • veronica

    is it too late to send my letter?

  • Is it still possible to do this?

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