10.06.13 by Jeff

The Dramatically Redesigned Mac Pro

A shiny black cylinder: The New Apple Mac Pro
Apple just announced a bold re-design of the Mac Pro and it feels really gimmicky. To me, this looks less like an Apple product and more like Darth Vader’s wine chiller. I’m having a flashback to when Sony released that egg shaped music player. Did anyone buy that thing?

You can jump over here to read all the tech specs but I’d love to hear what you guys think of this purely from a visual standpoint.

I slapped together the image above in Photoshop in 2 seconds, take a look at the real photos below! You be the judge!

A shiny black cylinder: The New Apple Mac Pro

A shiny black cylinder: The New Apple Mac Pro

A shiny black cylinder: The New Apple Mac Pro

A shiny black cylinder: The New Apple Mac Pro

apple.com/mac-pro













Jeff
Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.



  • giddsi

    The silver mac pro exuded exclusivity, professionalism and power. This looks like a coffee grinder.

    • http://www.booooooom.com/ Jeff Hamada

      i feel like video editors or whoever the main demographic is that most uses mac towers just want the ability to upgrade hardware and dont care if it continues looking like a box – this re-design isn’t gonna make me go and buy one, ill stick with an imac and a laptop for awhile longer. unclear who they are targeting with this

      • Danny

        it’s clearly not trying to sell you. it is trying to sell to people who actually need to render 3d animation in hours and not days. or are processing video on two 4k monitors. these are artists who need powerful tools and work more efficiently in a mac environment.

        it doesn’t have to market to anyone because you know if you need it, if you are questioning if you need it, you dont. which means professions which rely on the performance of your equipment and your ability to use it and those with disposable incomes who want something in the top end without taking up a lot of desks pace (and iMacs are most definitely midrange).

        dont get me wrong, critique the design all you want. the wine cooler made me laugh. the form factor does makes sense with their radical cooling solution and its overall well thought out. i’m curious to see how well it does. the G4 cube was a flop but i’m thinking the mac pro is right time right place now that apple has some serious clout.

      • Dave Lynch

        Does it matter who the intended audience is if you’re wondering what people’s reaction to the aesthetic is?

    • http://porcelainkid.com/ Kid

      I disagree. This does exude exclusivity, professionalism and power. At least by the look. I feel like peeps should be mocking iOS7 instead of this. perhaps my design values are completely off, or dunno.

      • giddsi

        There’s something about hard angular lines and brushed aluminum that make the old model look like it means business. I’ve got a feeling that this looks better in the flesh. I think my design sensibilities are a stuck in the past, I relate the old designs with the Bauhaus and all the connotations that come with it. A younger audience probably doesn’t have all my hang ups.

      • http://porcelainkid.com/ Kid

        I think design is a timeless principle by its very nature. The aesthetics and values of bauhaus (or other particular style) certainly had their place in the past, but these change with the era. Especially when we live in such complicated mixed-everything era today. Nonetheless the principles seems to be as valid as they were in past to me, and applied correctly here.

        I see this device quite as a nod to beauty in design as a principle and goal. Kind of a nod to 60s and 70s crafts and art world. To me this is an object that could fit into something like A Space Odyssey or Brazil very well.

  • Johan Ronsse

    the point of the Mac Pro extensibility that you can stick hard drives in and out, as wel as new PCI-E GPUs. Or is that not relevant if you have Thunderbolt drives?

    In the end you have a Mac Pro on your desk with 6 wires running from it? Not really elegant.

    • http://www.booooooom.com/ Jeff Hamada

      ya its not thought through

      • Kaspars Kursišs

        I am not yet quite sure how that works in real life, but what Thunderbolt 2 does is exactly that – it let’s you add anything to the machine – starting with external HDD blocks to cards etc. Well, that’s how I see it and it seems pretty legit. I haven’t yet had the time to research on this, but I suppose it will be explained. That’s the way of Apple – changing rules of the game.
        I love how they did it with FCPX – the workflow now seems so much better and when the new version arrives in fall – it will surely adress all the main issues everyone is having, as the new OS X does – with tabs and everything, all the small things.

        I would just wait and see and don’t brag about design and concept until I know all the details of how it is intended to deliver what is covered by PRO label.

  • Roland Cos

    gimmicky is the right word for it. the shape seems really unpractical to me. it seems designed to stand on your desk, table or whatever, but i dont think the shape will suit that kind of use like for instance the mac mini does.

    – same as harman kardon soundsticks. nice design, but you don’t want such a shape on your desk.

    it’s a shame they use the black now, all of a sudden, after getting rid of the black and white MacBooks. seems inconsistent. will this mac pro include a black mouse and keyboard as well?

    – it kinda looks like a samsung/braun product now.. where’s the apple logo??

    • http://www.booooooom.com/ Jeff Hamada

      ya i’d love to see what the monitor, keyboard, and mouse will look like

      • Sangie Nativus

        Not included…. v.v

    • dieterdreist

      btw.: Apple copied a whole lot of design from Braun, so resembling Braun is continuity. Have a look here if you don’t believe: http://visual.ly/braun-or-apple
      Just that Braun did these designs 30-50 years before 😉

  • v1v2

    hot air naturally flows upwards. in terms of thermodynamics this design could really kick ass.

    • electrogeek

      “Kick ass cooling?” Wow, now I’ve got to have it. Apple will now claim that convection cooling is THEIR novel invention justifying the design.
      Flat boards integrated into a cylinder. A joke from an engineering perspective that will escape the Apple lemmings. I am now sure the first Apple car will have square wheels.

  • Teo Wollrabe

    I see an optimized and practical cooling system. I see a reduced amount of material needed build a computer this powerful. I see a bad-ass mother who don’t take no crap off of nobody.

  • matt

    I think its perfectly gorgeous.

  • jackvega
  • Rocco Malatesta
  • Ben Yau

    Missing apple’s sharp edges.

  • scott radnidge

    i thought it was a joke… actually looks like it’s been designed by Dyson… some kind of bladeless fan.

    • http://www.booooooom.com/ Jeff Hamada

      hahah totally dyson!

  • http://porcelainkid.com/ Kid

    I am a big fan of the aesthetics here. It’s a gorgeous product design and a nod to the old Italian ways. However my friend is rightfully questioning the decision of making it tubular – was this really necessary? Doesn’t it sacrifice more than it brings (appeal + supposedly efficient cooling)?

    As many others I too am concerned about the extensibility. I mean, with the old Pro you can do whatever, this seems to have much more restrictions. Still curious how much storage can they put on this. For my needs 1TB would be enough.

  • http://stevekim.com/ Steve Kim

    It’s for me.

  • http://stevekim.com/ Steve Kim

    I think the thing to consider here is that although superficially it looks like design-driven, it is really about the engineering. The entire chassis functions as a heatsink. Everything is built to maximize thermal efficiency. Heatsinks are expensive to produce. The new Mac Pro is small for a computer enclosure, but absolutely huge as a heatsink. I think that’s the real reason it’s so small. You start adding drive bays and you compromise the thermal performance, drive up costs, etc. Think of the Mac Pro as a computing “core” composed of the CPU, GPU, solid state HD’s, and Ram all similar with regards to the need for efficient cooling. Mass storage via spinning disks are something require a separate hardware solution, in my opinion, and that’s where Thunderbolt comes in. I understand the desire for an all-in-one enclosure but that means a kind of compromise Apple didn’t want.

  • leslie

    at first glance, seems really 90’s to put the power cord in the same place as the power button and slots. I don’t want to reach around every time i want to stick something in or turn on. Didn’t apple bring the usb and power buttons up front in the late 90’s?

    • http://www.booooooom.com/ Jeff Hamada

      ya i thought that was strange as well

      • ominousorb

        i think apple’s idea is that since rotating the object is so convenient, you can move all the i/o to the back since it will always be easily accessible when you do need it – when you don’t, your desk is less cluttered

  • ominousorb

    it’s a cylindar; it’s simple – a regular pc tower has eight vertices and six faces, this has three faces and two circumferences

    i think it’s aesthetically smart

    • ominousorb

      also, c’mon, now your pc is a pill shape – that’s some futuristic shit

  • sharmylae

    wow. i thought this was a joke.

  • Alessandro Rivoira




29.04.16 by Jeff

Illustrator Spotlight: Tomer Hanuka

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A selection of work by New York-based illustrator Tomer Hanuka. More images below.

Read More

29.04.16 by Jeff

Artist Spotlight: Maria Kreyn

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A selection of paintings by Russian-born, New York-based artist Maria Kreyn. More images below.

Read More

29.04.16 by Staff

Artist Spotlight: Paolo Del Toro

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Lancaster, Pennsylvania-based artist Paolo Del Toro’s collaboration with photographer Tifani Truelove, Baba of the Woods, is a wonderfully odd combination of sculpture, costume and photography. See more images from the series and selections of Del Toro’s handiwork below.

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29.04.16 by Staff

New Work by Artist Vasilis Avramidis

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We posted a selection of paintings by artist Vasilis Avramidis back in January (click here for previous post). Avramidis’ latest is on display for the first time in the United States at Slete Gallery in Los Angeles. Check out more images below.

Read More

28.04.16 by Jeff

Ultimate List of all the Best Art + Photo Tumblrs to Follow

ultimatearttumblrlist-4

 

*Update April 28th 2016 – We are continuing to update this list, removing Tumblrs that are no longer updated very frequently, and adding more as they are submitted. Please read the text below before submitting your Tumblr for consideration! Thank you all for the help, this has become an amazing resource – let’s keep it going!

 

I am compiling an extensive list of all the art and photography Tumblrs worth following. I would love your help to make this the ultimate list! Please leave a comment below with your suggestions and I will update this list with the best suggestions.

This list will focus as much as possible on Tumblrs that survey new work by different people and credit the creators of the images. Please do not submit Tumblrs that only focus on one person’s work (ie. your own personal portfolio) or mood boards that do not make any effort to link back to the source of the work.

Please share this with friends, the more input we have the better this resource will be!

 

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+    ART/PHOTO TUMBLRS    +

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adambellefeuil.tumblr.com

antronaut.net

artesostenible.tumblr.com

artistportfoliosites.tumblr.com

artruby.com

badbananas.tumblr.com

blackcontemporaryart.tumblr.com

booooooom.tumblr.com

bradypus.tumblr.com

bremser.tumblr.com

bryanschutmaat.tumblr.com

burnsidepacific.tumblr.com

contemporary-art-blog.com

cosascool.tumblr.com

covetarts.tumblr.com

darksilenceinsuburbia.tumblr.com

drawingdiary.tumblr.com

eiginleiki.net

exhibition-ism.com

eyescapemagazine.tumblr.com

fecalface.tumblr.com

folknouveau.tumblr.com

foundinspirationmovingforward.tumblr.com

frntrs.tumblr.com

gallery44.tumblr.com

gh0stgums.com

gills.tumblr.com

gradientchild.tumblr.com

grossgaians.tumblr.com

heathwest.tumblr.com

heliocentrism.tumblr.com

hifructosemag.tumblr.com

hldky.tumblr.com

holyurl.tumblr.com

human-empathy.tumblr.com

hydeordie.com

hyperallergic.tumblr.com

i-love-art.tumblr.com

iamjapanese.tumblr.com

iceblack.tumblr.com

if-you-leave.tumblr.com

iheartmyart.com

inspiredbyme.tumblr.com

jennilee.tumblr.com

jesuisperdu.tumblr.com

jillsies.tumblr.com

julianminima.tumblr.com

juxtapozmag.tumblr.com

killthecollector.tumblr.com

kinetics.tumblr.com

krypten.tumblr.com

la-beaute–de-pandore.tumblr.com

lacma.tumblr.com

laravissante.tumblr.com

lepoeteborgne.tumblr.com

lesthetiquedelinventaire.tumblr.com

like-ivy.tumblr.com

limboyouth.com

m75.tumblr.com

maciekjasik.tumblr.com

malaising.tumblr.com

mayanhandballcourt.com

mdme-x.tumblr.com

mpdrolet.tumblr.com

murmansea.tumblr.com

museumoflatinamericanart.tumblr.com

museumuesum.tumblr.com

myampgoesto11.tumblr.com

mydarkenedeyes.tumblr.com

mydeadpony.tumblr.com

nattonelli.tumblr.com

nearlya.tumblr.com

neural-network.tumblr.com

ninebagatelles.tumblr.com

nopefun.com

nyctaeus.tumblr.com

oldhorse.tumblr.com

oneforeverywish.tumblr.com

oxane.tumblr.com

paper-journal.tumblr.com

photographersdirectory.tumblr.com

photographsonthebrain.com

planetaryfolklore.tumblr.com

plotsummary.tumblr.com

postpatternism.tumblr.com

razorshapes.tumblr.com

robotscrytoo.com

ronulicny.tumblr.com

roomdark.tumblr.com

rustybreak.tumblr.com

ryandonato.com

sculptores.tumblr.com

sculpture-center.tumblr.com

selektormagazine.tumblr.com

semihlakerta.tumblr.com

sensitive.tumblr.com

sfmoma.tumblr.com

shanellpapp.tumblr.com

shootinggallery.tumblr.com

showslow.tumblr.com

somewhatreal.tumblr.com

sonicteeth.tumblr.com

spatula.tumblr.com

spraybeast.tumblr.com

staged-photography.tumblr.com

supersonicelectronic.com

technolowgy.tumblr.com

the-coven.tumblr.com

the-drawing-center.tumblr.com

the-social-collective.tumblr.com

thecreatorsproject.tumblr.com

thefunctionfordrift.tumblr.com

thegetty.tumblr.com

theheavycollective.com

thewowpicture.tumblr.com

thisisnthappiness.com

timelightbox.tumblr.com

toutpetitlaplanete.tumblr.com

turbofolk.tumblr.com

unknowneditors.tumblr.com

untrustyou.tumblr.com

visual-poetry.tumblr.com

visualhunt.tumblr.com

voodoovoodoo.tumblr.com

wandering-bears.tumblr.com

whereiseefashion.tumblr.com

whitneymuseum.tumblr.com

wowgreat.tumblr.com

young-shot.com

 

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