01.07.13 by Jeff

Danny MacAskill’s “Imaginate” Bike Video Brings Kid’s Toys to Life

Danny MacAskill's Imaginate bike video brings kid's toys to life
This is NEXT LEVEL. You are about to watch Danny MacAskill do what every kid dreams of: Shrink down to the size of his own toys! Red Bull constructed giant-sized kids toys specifically for this film and MacAskill destroys them all. Hot wheels track, bouncey balls, pencil crayons, you name it.

No matter what thumbnail image I use here it won’t do this video justice. Watch Danny MacAskill’s “Imaginate” below!

Danny MacAskill's Imaginate bike video brings kid's toys to life

Danny MacAskill's Imaginate bike video brings kid's toys to life

Directed by Stu Thomson

It appears there were a million people involved but huge props (see what I did there?) to art director Moley Campbell, and the set construction team: Nash Masson, John Bailey, George Eccleston, Vision Ramps, J&B Scenery, Phil Bowen, Hugh Speirs! Incredible work all around.

imaginate.redbull.com













Jeff
Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.



  • http://www.booooooom.com/ Jeff Hamada

    i love the small details like the colouring of the different modelling clays used to hold the pencil crayons in place. this entire thing is brilliantly art directed

  • http://www.gerhardhuman.com/ Gerhard Human

    So rad! There’s no limit to the amount of fun you can have when you’re at that level… with Red Bull throwing some money in the mix 😀

    • blackeye

      Yeah the art direction is good, but gotta be a parent here. There is so much wrong with Red Bull and kid images mixing and making it public. Like a Barbie in BDSM gear.

      • http://www.gerhardhuman.com/ Gerhard Human

        I hear you. At least he’s wearing a helmet 😀
        But the man is a legend and if your job is playtime then this fits like a glove.





27.05.16 by Jeff

Elaborate Salt Labyrinths by Japanese Artist Motoi Yamamoto

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Japanese Artist Motoi Yamamoto’s incredible, labyrinthine installations are the result of 45 hours of meticulously piled grains of salt, strewn inside a medieval castle in the South of France. I’ve posted about his work several times (here, here, here) but I never grow tired of it.

See more images of “Floating Garden” and “Labyrinth” below or as part of the exhibition Univers’sel at Aigues-Mortes until November 30th.

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27.05.16 by Staff

Google Cultural Institute’s New Art Camera

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It took the Google Cultural Institute five years to archive 200 artworks in super high resolution (we’re talking gigapixels). Now they’ve scanned 1,000 in just a few months all thanks to a new camera! The device, dubbed the Art Camera, has cut down capture time from a full day to around 30 minutes. With 20 cameras built, Google has been lending them out to major institutions in cities across the globe free of charge!

It is pretty incredible how far you can zoom into the artworks; have a look here. Watch the video below.

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27.05.16 by Staff

Photographer Spotlight: Maria Baoli

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A selection of images from Maria Baoli’s latest series, which involves a mirrored triangle highlighting simple daily gestures that usually go unnoticed. More images from “Kaleidoscopic” below.

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27.05.16 by Staff

Illustrator Spotlight: Sally Deng

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Selection of work by Los Angeles-based illustrator Sally Deng. More images below.

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26.05.16 by Staff

Illustrator Spotlight: AJ Dungo

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Selection of work by illustrator AJ Dungo. More images below.

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