05.07.13 by Jeff

Phoenix “Trying To Be Cool”

Phoenix Trying To Be Cool music video directed by CANADA
This is my early pick for video of the year (and possibly the last few years). Director collective CANADA teamed up with The Creators Project for one of the most ambitious music videos in recent memory. The footage was captured live, by two separate film crews, and the shots continuously alternate between the two crews.

A countdown clock is visible in many of the shots, it was used to tell each crew how long they had to film their scene while the other prepared to capture the next. This concept is pure madness, and I love the energy in the final product because of it.

Watch Phoenix’s “Trying To Be Cool” below!

Directed by CANADA

via: The Creators Project













Jeff
Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.



  • ahhhh inspiration overload.

    the dove and ping pong section is sooooooooooooooo good

    • does the dance choreography remind anyone else of daft punk’s around the world?

      • Jay Gesin

        Definitely saw Daft Punk in there. But the whole video seemed to be a copy of the Ok Go “This Too Shall Pass” Rube Goldberg video. I liked the video, especially the dove and ping pong, but I did have a hard time with the similarities to things done before.

    • evanjed

      Yes. Best moment.

  • Charlie

    I love the drum sequence. Awesome!!!

  • Judy

    I love Phoenix since the beggining. I love how their music has evolved and love both previous and newest songs. This video is just the cherry on top of the cake. Amazing!





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