23.10.13 by Jeff

Nike “Never Not” Part 2

Nike Never Not Part 2 Snowboard Film

Part 2 of Nike’s “Never Not” film is required viewing if you snowboard. Actually, I think it’s inspiring regardless as its focus is really on passion and ambition. The director Per-Hampus Stålhandske beautifully captures the relentless pursuit of a goal.

Now I realise action sports and creative arts are opposites in a lot of ways (I’m usually not risking broken legs when I use a pencil crayon) but when I watch things like this I question how passionate I am about reaching my own goals.

Having said all that, it’s not just a bunch of talking heads. The riding is serious! The screengrab above, for example, is a heli shot of Halldór Helgason back flipping a huge roof gap.

Watch the film below! The opening makes me wanna ride so bad!


 

nikesnowboarding.com













Jeff
Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.



  • mcgennisken

    I used to pay attention to snowboarding a lot more than I do now.. and after watching this, snowboarding has come a very, very long way! Woah!!





24.07.17 by Staff

Artist Spotlight: Val Britton

A selection of recent work by artist Val Britton (previously featured here). See more images below, courtesy of the artist and Gallery Wendi Norris, San Francisco.

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24.07.17 by Staff

“The Omega Project” by Rone

Rone continues his exploration of doomed and abandoned spaces with his latest immersive exhibition. “The Omega Project” sees the Melbourne-based artist setting up shop in a condemned suburban cottage in his hometown. Granted access and free rein before it’s torn down, Rone has filled the early 1900s weatherboard house with his signature ‘Jane Doe’ portraits. He also teamed up with interior stylist, Carly Spooner, to recreate the archetypal interiors, furthering the jarring mix of beauty and destruction particular to the experience of street art. As Rone explains:

“The concept of creating something beautiful within the context of decay and decline is central to the experience of any street artist. As is the idea that whatever you create might be gone the next day. For the artist, street art is all about embracing that transience and impermanence. And for the audience, it’s about seeing it (and taking photos of it) while you can”

Click here to check out the incredible 3D tour created by Phoria as well as more images and video below. While the exhibition starts July 22 and runs until the end of the month, the exact location will only be disclosed via email tomorrow morning to those who RSVP!

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24.07.17 by Staff

Artist Spotlight: Patrick Jacobs

Incredible three-dimensional dioramas viewed through small porthole windows by Brooklyn-based artist Patrick Jacobs. See more images below!

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21.07.17 by Jeff

The Booooooom Creative Job Board

Booooooom art design jobs

If you’re a creative looking for work, or a company looking to hire, we are excited to announce our very own creative job board: Booooooom Jobs. Graphic design jobs, curatorial positions in galleries, freelance animation gigs, a wide variety of opportunities to work in a creative field!

A couple of examples: Our friends at Society6 are looking for a Creative Director, and Skillshare have posted openings for both a Content Producer and Senior Product Designer.

To start, we’re focusing on three cities (New York, Los Angeles, and Vancouver) and will also be posting remote jobs (for those of you who prefer to work from home). All job postings are free for the rest of the month if you use the PROMO CODE: ‘friends’.

Check it out: jobs.booooooom.com

20.07.17 by Staff

Artist Spotlight: Till Rabus

A selection of recent work by artist Till Rabus from Neuchâtel, Switzerland. Click here for previous posts. See more images below.

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