23.10.13 by Jeff

Nike “Never Not” Part 2

Nike Never Not Part 2 Snowboard Film

Part 2 of Nike’s “Never Not” film is required viewing if you snowboard. Actually, I think it’s inspiring regardless as its focus is really on passion and ambition. The director Per-Hampus Stålhandske beautifully captures the relentless pursuit of a goal.

Now I realise action sports and creative arts are opposites in a lot of ways (I’m usually not risking broken legs when I use a pencil crayon) but when I watch things like this I question how passionate I am about reaching my own goals.

Having said all that, it’s not just a bunch of talking heads. The riding is serious! The screengrab above, for example, is a heli shot of Halldór Helgason back flipping a huge roof gap.

Watch the film below! The opening makes me wanna ride so bad!


 

nikesnowboarding.com













Jeff
Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.



  • mcgennisken

    I used to pay attention to snowboarding a lot more than I do now.. and after watching this, snowboarding has come a very, very long way! Woah!!





21.04.17 by Staff

Artist Spotlight: Carl Baratta

Paintings inspired by various mythologies and ancient poetry by Los Angeles-based artist Carl Baratta. More images below.

Read More

21.04.17 by Staff

Artist Spotlight: Frank Gonzales

A selection of recent work by artist Frank Gonzales. Click here for previous posts. See more images below.

Read More

21.04.17 by Jeff

Illustrator Spotlight: Antoine Marchalot

Wish I’d known about Antoine Marchalot sooner! The Paris-based illustrator has so many wild ideas, even the older work feels fresh. Check out more below.

Read More

21.04.17 by Jeff

Illustrator Spotlight: Jackson Epstein

A selection of work by Brooklyn-based SVA grad Jackson Epstein. Love this stuff. More images below.

Read More

20.04.17 by Jeff

Illustrator Spotlight: Kelsey Borch

A selection of work by illustrator Kelsey Borch. More images below.

Read More