23.10.13 by Jeff

Nike “Never Not” Part 2

Nike Never Not Part 2 Snowboard Film

Part 2 of Nike’s “Never Not” film is required viewing if you snowboard. Actually, I think it’s inspiring regardless as its focus is really on passion and ambition. The director Per-Hampus Stålhandske beautifully captures the relentless pursuit of a goal.

Now I realise action sports and creative arts are opposites in a lot of ways (I’m usually not risking broken legs when I use a pencil crayon) but when I watch things like this I question how passionate I am about reaching my own goals.

Having said all that, it’s not just a bunch of talking heads. The riding is serious! The screengrab above, for example, is a heli shot of Halldór Helgason back flipping a huge roof gap.

Watch the film below! The opening makes me wanna ride so bad!


 

nikesnowboarding.com













Jeff
Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.



  • mcgennisken

    I used to pay attention to snowboarding a lot more than I do now.. and after watching this, snowboarding has come a very, very long way! Woah!!





29.05.17 by Jeff

Artist Spotlight: Natalia Rak

A selection of colourful paintings and large outdoor murals by our talented friend, Polish artist Natalia Rak. See more work below.

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29.05.17 by Staff

Artist Spotlight: Tristan Pigott

New work by artist Tristan Pigott (previously featured here). See more images from his upcoming show “Juicy Bits” below or on display at Cob Gallery in London June 8 – July 1.

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29.05.17 by Staff

“Works Sighted” by Artist Anna Valdez

Paintings by Oakland-based artist Anna Valdez. Click here for previous posts. See more images from “Works Sighted” below or on display at Hashimoto Contemporary in San Francisco June 3 – 24.

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29.05.17 by Staff

“Cats & Plants” by Artist Stephen Eichhorn

Chicago-based artist Stephen Eichhorn combines images of cats with flowers, cacti, shells and minerals. 200 of his cat collages have been compiled into a new book. See more of Eichhorn’s work below or check out Cats & Plants, available for pre-order via independent publisher Zioxla.

A limited-edition print is also available. For every purchase of either the book or print, a can of cat food will be donated to a non-profit working to rescue cats from shelters and find them loving homes.

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29.05.17 by Jeff

POW! WOW! DC 2017

Madsteez

 

International Art Festival POW! WOW! just rolled through Washington, D.C. and 15 artists blanketed the NoMa area with colourful murals. You should peep the @powwowworldwide Instagram as the team is now in the Middle East for the first-ever POW! WOW! Israel. No rest for the wicked! More images from POW! WOW! DC below.

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