01.12.14 by Jeff

Music Video: Mr. Oizo “HAM” Directed by Eric Wareheim Starring John C. Reilly


Eric Wareheim’s latest video for Mr. Oizo’s “HAM” is a pretty harsh critique of American culture. John C. Reilly is almost unrecognizable as an obese scooter-driving monster.

“I was visiting my relatives in St. Louis and we were going to a Wal-Mart to stock up on ammunition because my uncle was going to take us shooting at the range. And at the Wal-Mart there were about six or seven enormously obese people on Rascal scooters all trying to get in the front door at the same time. It was like a logjam. Then I walked in and noticed more of these Rascal scooters were going up to McDonald’s, which was inside Wal-Mart, and they would get their Big Macs and sodas and they would shop with the food, so they would be taking clothes and putting them on their bodies for sizing and they’d be all stained with ketchup and meat grease. It was just unbelievable. And then we went to the ammunition section and it’s literally right next to the toy section, which I couldn’t believe. So this whole idea of how our society is going toward fast food, obesity, and all the gun violence that’s been going on for the past couple years—it hit me really hard and I wanted to make something kind of showing the future of America, or actually present day America. A lot of my work doesn’t really have a social statement but this one leans a little more toward that.” – Eric Wareheim (source)

Watch the video below (warning: it gets a little violent).


Eric Wareheim’s Website

Interview with Eric Wareheim on AV CLUB

Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.

  • Emily Ok

    I’m no fan of the fast food/guns/Walmart lifestyle described here, but I am tired of seeing stuff like this. All this video does is change the way Americans as a whole are perceived by validating archaic stereotypes. There’s no room for reflection because the video is intended to reach only those who already hold themselves above this behavior. As someone who was raised in relative poverty, I grew resentful as a teenager of having nothing but bags of frozen Great Value waffle fries and off brand pizza rolls in the fridge. My family wasn’t trying to set me up for heart disease, they honestly did not know any better. Judgemental glances from people in line never made them reconsider their choices- a letter I wrote describing the effects a poor diet could have on our lives together did. Consumer culture is not cool but neither is berating people for being unaware of it- particularly when the only group you’re attacking are on the lower end of the class scale.

    • Emily, you do make great points about the lack of education surrounding the subjects of food and health. I agree that education is the single most important tool to help these communities live happier and healthier lives. However, videos like this do have a place. These are not ‘archaic stereotypes’ but grotesque exaggerations of real and growing problems in America. The more exposure we get to this problems (even in this form) the more likely we, as a nation, will be to rise up and do our part to help. Aim High!

  • himura

    it is pretty meh….the first seconds got my attention but it ended the typical, slow fast forward style video that is so popular nowadays…the director might be trying to make a point….but the execution ends being lazy.

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