*Update – If you missed the live stream of “The Life of Pablo” and the debut of Yeezy Season 3, it’s playing on a loop here.
We have a very cool giveaway this week courtesy of Moleskine and Milk! It’s a gorgeous handcrafted custom photo album made of your choice of either black or ivory leather, and either Italian Tintoretto art paper or Mohawk proPhoto paper. We’re gonna hookup one of you with the 40-page version which retails for $795 as well as this leather backpack.
Giveaway ends in two weeks, we’ll pick a winner on November 27th. If you’d like to snag both of these beautiful items simply leave a comment below with your plans for the photo album, what are you going to put inside of it?
Before I go any further, yes, I realise I am posting about a CD in the year 2015. After I posted about DJ Qbert and “The World’s First Interactive Album Packaging” last week, Facebook user Ray Doeksen was quick to point out that back in 2009, musician Moldover released a self-titled album in which the CD packaging itself was a fully functional theremin! The artist learned how to make custom circuitboards, so the track titles were actually written into the circuitry!
So it would appear DJ Qbert’s Extraterrestria album is not deserving of the title. Actually, to be fair, I’m sure there have been lots of examples of interactive album packaging over the years (depending on your definition). The Rolling Stones album, Undercover, had removable stickers, and my favourite of all time, Radiohead’s Kid A album had the hidden booklet you had to remove the CD tray to find! I think what Qbert meant was album packaging that doubled as an instrument, but it looks like Moldover did it years ago.
Watch the video below to see just how next level this packaging is!
Extraterrestria is DJ Qbert’s long-awaited follow up to his groundbreaking debut album, Wave Twisters (2001), and it features a pretty next level album cover. The printed cover is actually a set of functional Bluetooth MIDI decks and DJ controller that connects to iOS and OSX, making it the world’s first interactive album packaging.
QBert’s company Thud Rumble collaborated with Algoriddim and Novalia to create an album cover that allows fans to manipulate the album (or any mp3s) by moving their fingers along the surface. Apparently most of the copies will be going to those that funded the project on Kickstarter, with a small number made available through Thud Rumble.
Watch the video below to see it in action!