11.04.16 by Jeff

#artificialselfie by Designer Daniel Armengol Altayo


Barcelona-based designer Daniel Armengol Altayo’s “#artificialselfie” is a device designed to continuously snap photos of itself and upload them to Instagram. Essentially it’s a robot that acts like a human acting like a robot.  Video clip below!

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21.03.16 by Jeff

Want to go to Barcelona Design Week as our Official Booooooom Correspondent?


I’ve got a little proposition for all you designers out there. I was recently invited to Barcelona Design Week however I’m unable to attend. I was going to simply decline the offer but I thought it might be fun for one of you guys to go in my place! I spoke to the organizers and they’re up for it! So who wants to go to Barcelona Design Week?

As the event is not until June, a finalised itinerary has not yet been released but the focus of your trip will be a 3-day conference called “Design is Future” at the Disseny Hub Barcelona.

barcelonadesignweek10  barcelonadesignweek12

Your duty is to simply document your experience there. Take photos of the things you see, and the people you meet, and write an article about your experience (to be published on Booooooom within a week of your return). I want to make it clear this is not a paid gig. This is a free trip (flight, accommodations, food covered by the event) to take part in Barcelona Design Week and ultimately an opportunity to meet new people in a really fun city.

If you’re interested in this opportunity, you must be available for travel June 3rd – 9th. We’re looking for a competent writer, interested in design, who can take great photos (if you have a sense of humour that’s a bonus).


To apply, simply leave a comment below with the following:

-Attach a photo you took recently (size 400px wide).
-Tell me something interesting about yourself (1 sentence).
-Link to your Instagram.


We will announce the winner the weekend of March 31st in our Secret Email Club, if you’re not already a subscriber you can join here: tinyletter.com/booooooom.



01.03.16 by Staff

Detailed Wes Anderson Dioramas by Illustrator Mar Cerdà


Wonderfully detailed dioramas based on Wes Anderson’s The Darjeeling Limited, The Grand Budapest Hotel, and The Royal Tenenbaums by Barcelona-based illustrator Mar Cerdà. See more images below!

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23.11.15 by Staff

36 Days of Type by Mariano Pascual


Fantastic contribution to the ongoing 36 Days of Type project by Barcelona-based graphic designer/illustrator, Mariano Pascual. More below!

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09.11.15 by Staff

Mind-Bending Series by Artist Victor Enrich


In “NHDK,” fine artist Victor Enrich takes a single image of the NH Deutscher Kaiser Hotel in Munich and re-imagines it in a variety of different ways. Some changes are subtle, with Enrich simply adjusting the size or arrangement of the building, while adhering to basic architectural constraints. Others are absolutely mind-bending! Check out more images, plus a video compilation below!

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05.11.15 by Jeff

#IAMTALKS: Jeff Hamada


Photo by @murray_pp


Earlier this year I was invited out to a festival called IAM in Barcelona, and I spoke about my motivations for running this website. They recently uploaded my entire talk to Vimeo. This message in the image above is what I wanted to leave people with. For me, life is not about eliminating fear it’s about using it! I’m pretty much at a point now where I have no real desire to do anything if I’m not at least a little bit afraid to do it.

If you’ve followed Booooooom for a couple years everything in this video may be old news but if you’re new here and have no idea what Booooooom is or who I am (see how I brought it back to IAM) then feel free to watch the video of my talk below.

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28.04.15 by Jeff

Barcelona-Based Artist Cinta Vidal


A selection of paintings from “Gravitant” by Barcelona-based artist Cinta Vidal. These paintings were recently exhibited at a gallery called Miscelanea in Barcelona, and each week they were rotated so that every orientation could be experienced. More images below.

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21.04.15 by Jeff

How To Get Noticed: Steal Work from Sagmeister & Walsh

sagmeister-robbery1 sagmeister-robbery2 sagmeister-robbery3

Every young designer coming out of school today faces the same problem: How do I get noticed? Well, three gentlemen from a studio in Barcelona called Achos! decided their best bet was to steal work from some of their idols, award-winning design studio Sagmeister & Walsh, whose website famously uses an overhead camera and floor mats from the studio as a menu system.

Creative Review was the first to report the robbery, posting the images above showing the thieves lifting the word “work” off of Sagmeister & Walsh’s studio floor. The studio tweeted their deep sadness about the whole thing, which was retweeted 98 times.

The genius of this whole thing is that Sagmeister & Walsh was never robbed, and Creative Review never even wrote about it; it was all a lie. Achos! actually staged the robbery. They told me the found a similar room to re-create the Sagmeister studio (Danny Ocean style) but I believe this is also a lie, upon closer inspection of the images above, it appears to be a decent photoshop job. One thing they definitely did do was create a clever fake version of Creative Review’s website (.info instead of .co.uk) to report their stunt. The header of the fake CR Blog links back to the real CR Blog so it’s really effective, have a closer look here.


Sagmeister & Walsh were good sports about the stunt, playing along, and even temporarily covering up the word “work” from their website. It all concluded last week when Jessica Walsh spoke with Timothy Goodman in Barcelona and the Achos! gang showed up and returned her “work” to her.

So that’s one way to get noticed.