For the third issue of Print Isn’t Dead, People of Print have teamed up with Hewlett-Packard to do something pretty original! Readers can personalise the cover of the magazine, up to 250 characters. Designer James Lunn will individually typeset each cover using Patron typeface by Milieu Grotesque. You can learn more here.
Before I go any further, yes, I realise I am posting about a CD in the year 2015. After I posted about DJ Qbert and “The World’s First Interactive Album Packaging” last week, Facebook user Ray Doeksen was quick to point out that back in 2009, musician Moldover released a self-titled album in which the CD packaging itself was a fully functional theremin! The artist learned how to make custom circuitboards, so the track titles were actually written into the circuitry!
So it would appear DJ Qbert’s Extraterrestria album is not deserving of the title. Actually, to be fair, I’m sure there have been lots of examples of interactive album packaging over the years (depending on your definition). The Rolling Stones album, Undercover, had removable stickers, and my favourite of all time, Radiohead’s Kid A album had the hidden booklet you had to remove the CD tray to find! I think what Qbert meant was album packaging that doubled as an instrument, but it looks like Moldover did it years ago.
Watch the video below to see just how next level this packaging is!
The coolest high school band teacher award goes to this guy, for teaching his class Rage Against The Machine’s “Killing In The Name”.
*EDIT Chris over at Colossal found a second video which shows the band is actually George Mason University Green Machine. I’ve also replaced the original video with another one which properly credits them. I guess this makes slightly more sense since high school parents would not be very stoked on the last verse of the song – still cool though.
Watch both videos below.