Part 2 of Nike’s “Never Not” film is required viewing if you snowboard. Actually, I think it’s inspiring regardless as its focus is really on passion and ambition. The director Per-Hampus Stålhandske beautifully captures the relentless pursuit of a goal.
Now I realise action sports and creative arts are opposites in a lot of ways (I’m usually not risking broken legs when I use a pencil crayon) but when I watch things like this I question how passionate I am about reaching my own goals.
Having said all that, it’s not just a bunch of talking heads. The riding is serious! The screengrab above, for example, is a heli shot of Halldór Helgason back flipping a huge roof gap.
Watch the film below! The opening makes me wanna ride so bad!
Late Night Work Club is a collective of animators from around the world who just finished their first collection of films on the subject “Ghost Stories.” An absolutely fantastic anthology of work! The whole thing is about 40min long and definitely worth the watch. See it below!