29.01.14 by Jeff

Booooooom x Flexfit: “All In A Day’s Work”

BOOOOOOOM-FLEXFIT-VIETNAM

Some time last year I approached hat manufacturer, Flexfit, about making some products for Booooooom. After meeting with them I realized that making a hat was just one of several projects I wanted to do together.

In the fall I collaborated with them, and their parent company Yupoong, to make a short piece about their factory in Vietnam. This is where they produce hats for many of the largest lifestyle brands, and where they will be making some special things for Booooooom. I expressed interest in shooting a portrait of the people who actually make the hats rather than focus on the factory itself, and they were excited about this idea.

They gave us complete access to their facility, which had previously never allowed any cameras. I’m sure there are companies out there who would be reluctant to show this side of their operations but Yupoong is proud of their efforts towards fair working conditions.

This is a portrait of some inspiring people we met in Vietnam. People who dream about the same things we do, while they’re working, playing soccer, or singing karaoke.

Enjoy. (Go full screen if you’re computer can handle it)

 

I directed this video with my talented friend Liam Mitchell, and with the enormous help of our friend Dave Ehrenreich. It was an adventure shooting this piece renegade-style in a place none of us knew. The music is by a band that more people should know about, called Programm.

Over the course of this next year I’ll be working with Flexfit to produce, among other things, a whole series of art-focused videos. I can’t wait to show you what’s next.

 

 

15.08.13 by Jeff

POW! WOW! School of Music

POW! WOW! School of Music

As if running a huge annual arts festival wasn’t enough, my friends out in Hawaii have also launched the POW! WOW! ”School of Music”.

Earlier this year they partnered with Flexfit to organize free music classes for youth ages 13-18, and are now looking to make it a year-round thing. Take a look at the video below, and if you’re a talented musician, maybe you’ll wanna get involved as a teacher at next year’s event!

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08.01.13 by Jeff

Scott Sueme for Basecamp

Scott Sueme for Flexfit
Over the weekend, my friend Scott Sueme and I flew down to California for Agenda. He made a mural for Basecamp (a new arts initiative by Flexfit) and I had the important job of “hanging out”. Peep a bunch of process photos below!

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04.01.13 by Jeff

@scottsueme

@scottsueme starting

 

@scottsueme

A G E N D A @scottsueme @basecamp1

@scottsueme and the legend C.R. Stecyk #Dogtown

Flexfit brought Scott Sueme and I out to Long Beach for Agenda. Here’s Scott making some work, and hanging with Dogtown legend C.R. Stecyk! My job was to hang around and do nothing! I think I did ok.

 

04.01.13 by Jeff

Good Morning, Long Beach.

Good Morning, Long Beach.