Saatchi & Saatchi created this fantastic viral ad for T-Mobile in Liverpool Street Station with hidden cameras. Many people are being critical of the ad for ripping off Improv Everywhere but in my opinion this is a whole lot more entertaining than Improv’s recent work. You be the judge.
Download the video (mp4) here.
Improv Everywhere is a constant source of inspiration for me. They are the guys organizing huge collaborative happenings in public spaces (mostly NY). You probably saw them “frozen” in Grand Central Station. Their latest project is not their most successful work to date (largely due to the rain) but I am amazed and inspired by the sheer number of people excited to come together for the sake of creating something (even in the rain).