Directed by David Strindberg, the music video for Vitamin’s track “Giving It Up” features a good old fashioned video fight. Like a water fight… only more effect-y. Watch below!
Directors TS&R spent a few years planning one of the riskiest music videos I’ve seen in awhile. It’s risky in terms of the actual production but also in what it asks of the audience. The team at Pier Pictures had a bold vision to make a single-take music video featuring a character in a life-or-death situation, filmed entirely underwater for the duration of the song.
While it was not my favourite thing to watch, I applaud the efforts of those involved (especially world champion freediver Marina Kazankova) to create something more experiential than your typical rock music video.
Watch the video for Highly Suspect’s “Lydia” below.
“Holding On” is the first in what will be a four-part series, spanning Disclosure’s forthcoming videos, and ultimately making up an entire short film. Directed by Ryan Hope, this video definitely has a cinematic feel, with a gritty futuristic vibe. Watch below!
Kendrick Lamar gets an absolute masterpiece from director Colin Tilley for his latest release, “Alright”. The striking visuals poetically address gun violence, police brutality, and the possibility of peace in these times, a recurring theme on his album, To Pimp a Butterfly.
This video and his show-stopping performance at the BET Awards (see here, watch till the end) are exactly what has been missing in mainstream hip hop for so long. It’s exciting to see a conscious artist making powerful music on the largest stage.
Watch the provocative video for “Alright” below.