23.10.13 by Jeff

Nike “Never Not” Part 2

Nike Never Not Part 2 Snowboard Film

Part 2 of Nike’s “Never Not” film is required viewing if you snowboard. Actually, I think it’s inspiring regardless as its focus is really on passion and ambition. The director Per-Hampus Stålhandske beautifully captures the relentless pursuit of a goal.

Now I realise action sports and creative arts are opposites in a lot of ways (I’m usually not risking broken legs when I use a pencil crayon) but when I watch things like this I question how passionate I am about reaching my own goals.

Having said all that, it’s not just a bunch of talking heads. The riding is serious! The screengrab above, for example, is a heli shot of Halldór Helgason back flipping a huge roof gap.

Watch the film below! The opening makes me wanna ride so bad!

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27.05.13 by Jeff

This Is Eric Koston

This Is Eric Koston
A portrait of legendary skater, Eric Koston. Watch below!

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17.07.09 by Jeff

Debacle.

Nike Skateboarding just sent me over their new skate video, Debacle and got pretty excited when I realised it was a Blu-Ray disc! This is the first skate video to be shot entirely in HD! And I’ve got good news for any of you who like to throw on a skate video while you work (I do it a lot) – for one more week you can download the full HD video for free right here.

nike skateboarding debacle blu ray hd video
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23.04.09 by Jeff

Onwards by James Jarvis

Lovin’ this animation by James Jarvis. Directed by Richard Kenworthy, and music courtesy of Caribou (“Crayon” was a great choice). Nike did sponsor this piece but I am enjoying this trend of really unobtrusive marketing.

20.10.08 by Jeff

Adam Haynes

I heard about the insane Nike 6.0 ill Mobile Truck quite awhile ago, but I didn’t realise it was illustrator Adam Haynes who actually made this beast a reality. Check out his awesome concept drawings for Nike 6.0 and other little bits I collected off his site.

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14.10.08 by Jeff

David Fincher for Nike.

Director David Fincher (Fight Club, Se7en, The Game) teamed up with Emmanuel Lubezki (Children of Men) for a Nike Football (American football) ad that lives up to its billing. The ad is simply titled, Fate.

The cherry on top for me is the fact that the music is a remix of Ennio Morricone’s “Ecstasy of Gold” (The Good, The Bad and the Ugly, aka the best movie ever made and my favourite soundtrack to draw to).

02.07.08 by Jeff

A-Trak & Lupe Fiasco!

The latest buzz on the net has been about the latest Nike+ Original Run mix by A-trak (I liked the one Aesop Rock did awhile ago). These mixes are specifically crafted by the artists for you to workout to.

Many sites have been posting up either the first single (a section of this mix cut out to be a single) “Like Whoa” or the sampler of this mix. But what I have for you is an original cut with Lupe Fiasco that didn’t get cleared! Read More

02.07.08 by Jeff

Guy Ritchie for Nike!

Ever wonder what it’d be like to play for Arsenal? Me neither! Take a look at this anyways! Guy Ritchie’s latest handiwork for Nike is better than his last two films! Take a look at the 3 minute director’s cut of his latest ad:

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