Hawaiian Airlines is a big reason why my friends out in Hawaii are able to make the massive Pow! Wow! mural festival happen each year. Each year the airline covers the flights of many of the world’s best artists for the event, and recently they invited artists to put their work all over the runway. This really illustrates to me the way the Pow! Wow! organizers have grown their event in a few short years; it’s the product of building lasting relationships with people and companies, making sure everyone benefits. If you’re organizing an annual event you could learn a lot from the way they’re going about things.
Watch the video below of the Hawaiian Airlines ground service vehicles getting the Pow! Wow! treatment. I’m already looking forward to February!