08.08.14 by Jeff

Booooooom Giveaway: Sony High-Resolution Bluetooth Headphones

sony-bluetoothheadphones1

This week’s giveaway is courtesy of Sony! They sent me out a pair of their latest Bluetooth headphones and there’s nothing basic about these. The headphones are high-resolution compatible meaning they can handle audio files higher quality than mp3 (FLAAC etc), and are wireless (Bluetooth and NFC syncing).

I have two pairs to give away (one for Canada, one for outside of Canada). So if you’d like to snag a pair of these leave a comment below and tell me: What’s the first song/album you’re going to listen to with these headphones? Also, make sure you tell me what city you live in! We’ll pick two winners in two weeks.

 

LEAVE A COMMENT

Read More

05.11.13 by Jeff

Sony’s 4K TV is Dumb.

Sony 4K Ad is an Epic Fail

Sony 4K Ad is an Epic Fail

Sony 4K Ad is an Epic Fail

I rarely do this but I have to rant a little bit about this ad. It’s actually less about this particular ad and more about the cycle of constantly “improving” technology and what’s being deemed creative these days.

Sony’s new ad spot for their new 4k television features 8 million flower petals floating over a small town, symbolizing their new 8 million pixel display. The formula is a very familiar one: Take a bunch of colourful things, throw them everywhere, film it all in slow motion.

The ad is meant to promote the fact that the new Sony televisions will have four times the detail of the current HD sets, but sadly we don’t have these televisions yet! So that means we’re all watching this 3840 x 2160 ad in 1080p, on Youtube, and the fullscreen images look terrrrible.

I realise they must have thought of this, but if it was an intentional decision for us to watch a pixelated ad, is it effective? Does it really make you want to buy a new 80″ television, or does it only expose how stupid this is? I mean, filmmakers must be cringing right now, imagining all their future clients demanding 4k, and dreading the hard drive purchases and encoding times that await them. Do we even want this?

This is a perfect example of how the rapid cycle of upgraded technologies is actually killing creativity. Instead of trying to do something amazing with the tools we have, we are always tossing something in the garbage and unwrapping something else. Then we use that new thing to re-make something we already made with the thing we threw away. Who needs new movies when you can watch the same super hero origin story every six months in higher definition!

This commercial is a completely uninspiring re-make of Sony’s own Bravia ad from 7 years ago, and it celebrates an advancement that only makes it harder (and more expensive) for people to create things. A truly revolutionary moment will be when Sony releases an 8k television, and it comes with a human-like robot designed to actually appreciate it.

Maybe I am just getting old. You can watch the ad (in all its pixelated glory) below.

Read More

29.04.13 by Jeff

“Realtime Projection Mapping” by Marshmallow Laser Feast

Sony Realtime Projection Mapping by Marshmellow Laser Feast
Not sure how I missed these brilliant one-take videos by Marshmallow Laser Feast when they came out! These three videos were made using live puppetry, 3D tracking, and a bit of pyrotechnics. Can you guess the films they are referencing? Watch them below!

Read More

14.09.12 by Jeff

Little Scream / Made of Imagination

Little Scream / Made of Imagination

 

 

This is the third video we produced for MTV and Sony Xperia, and it features Little Scream! Nada and I are huuuge fans of hers so this really was a dream come true to have her be a part of this project.

In keeping with the unconventional instruments theme, we paired up Little Scream with sound designers Lo and Joseph and circuit benders from Toronto’s InterAccess Electronic Media Arts Center! Together they completely reinvented her song “Canons”. Albert Huh did a superb job capturing this performance. He’s been filming and editing all the videos in this series, and deserves a massive shout out!

Hopefully this video pumps you up to spend the weekend building your own instruments! You still have a week or so to get your submissions in, and remember we’re giving away Sony Xperia phones and Booooooom goodies as prizes!

If you wanna get involved jump over here.

You can see the full gallery of submissions here.

imagination.mtv.ca

05.09.12 by Jeff

Made of Imagination / Homemade Instrument Submissions

Booooooom & MTV / made of imagination
This is where your submissions to our “Made of Imagination” project with MTV and Sony Xperia will be posted! Remember you have until September 26th to submit to this project! There are sweet prizes up for grabs but you should just do it because it will be fun!

If you wanna be a part project get full info here.

“Murder Ballad” – 1970’s Trumpet, Rifle Stock

“Fuck You Pablo”- 1930’s Harmony Guitar

Ron Ulicny – Portland, Oregon

Read More

31.08.12 by Jeff

The Sheepdogs / Made of Imagination

This is the second video we produced for MTV and Sony Xperia, and it features The Sheepdogs! I’m so stoked they were down to be a part of this project!

We switched it up a bit this time, instead of having The Sheepdogs perform with homemade instruments we paired them up with award-winning Afro Cuban pianist Hilario Duran and drummer Reimundo Sosa so they could explore a new sound together. The results were AMAZING. I wish they’d all do a whole album together!

Hopefully this video gets you stoked to spend the weekend building instruments and exploring styles of music that you normally wouldn’t! Your submissions to our homemade instruments project have been amazing so far! I’ll be posting a gallery of submissions shortly!

If you wanna get involved jump over here.

 

imagination.mtv.ca

20.08.12 by Jeff

Made of Imagination / Rich Aucoin

Last week we launched our “Made of Imagination” project with MTV, our biggest collaboration yet! In case you forgot already or didn’t see the original post, we wanna see who can make the most creative homemade instruments on the planet, and we’d love to see videos of you and your friends performing with them!

We’re also asking some emerging Canadian musicians to do the same kinda thing! The video above is the first of four that we’ve produced, and it features rising star Rich Aucoin.

Ready to make your own instruments???

Read the full project instructions here.

Get inspired here.