This is an outstanding animation, maybe the most engaging piece I’ve seen this year (despite being mostly text). BUCK directs this spot for ChildLine a free, confidential, 24-hour counseling service for children in the UK. It’s tricky to portray a heavy topic like sexual abuse without making it feel really heavy handed, but somehow they did it. I can’t remember the last time I saw something where the words felt this alive.
Watch “Childline: First Step” below!
My favourite letterer Jessica Hische just posted a fantastic article all about type. It is a must-read for anyone who has weaselled their way into a design position and hasn’t actually taken a type class (this woulda been handy when I worked at Electronic Arts).
The post includes her favourite type designers, an unbiased list of font resources, and a whole slew of things to think about when choosing typefaces.
Read it here.