We encouraged new signups to the Society6 platform by announcing we were looking to hire Society6 users for a project. 2000+ artists submitted their Society6 portfolios. Three artists were commissioned to create unique illustrations that were hidden throughout Booooooom.com and Society6.com.
Readers were extremely enthusiastic about the concept and spent weeks searching both websites to collect all the “Doodle Hunt” images for prizes. By hiding images on specific articles chosen by the client, this method organically encouraged new visitors to discover content on the client’s platform.
The campaign generated more than 450,000 impressions on Booooooom’s website and social channels alone.