26.03.09

Honda / Let it Shine

W+K’s Amsterdam office one-upped the Sheep LED ad spot with this one. There is no CG here! This was put together the good old fashion way, with laser sights, GPS, and a land surveyor! It’s a good thing all those cars are hybrids! Directed by Erik Van Wyk.

honda let it shine car headlights animation

youtube / quicktime

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19.03.09

Extreme Sheep / LED Art

A great viral ad by Samsung. I am convinced parts of it are CGI (specifically the sheep walking and the Mona Lisa) but the idea and execution are great.

17.03.09

Love story told with projections!

This is incredible. Puma’s new ad showing how light their new L.I.F.T. shoe is (173 grams). If anyone can explain to me (in layman’s terms) how they did the projections, please proceed.

puma lift shoe light projection ad

youtube / download

26.01.09

Making of T-Mobile: Dance

I try not to post too many Youtube videos on here, but this is a nice peek at how much work went into making the T-Mobile: Dance ad. (Coulda done without the overdramatic intro).

via: partizan

14.10.08

David Fincher for Nike.

Director David Fincher (Fight Club, Se7en, The Game) teamed up with Emmanuel Lubezki (Children of Men) for a Nike Football (American football) ad that lives up to its billing. The ad is simply titled, Fate.

The cherry on top for me is the fact that the music is a remix of Ennio Morricone’s “Ecstasy of Gold” (The Good, The Bad and the Ugly, aka the best movie ever made and my favourite soundtrack to draw to).

02.07.08

Guy Ritchie for Nike!

Ever wonder what it’d be like to play for Arsenal? Me neither! Take a look at this anyways! Guy Ritchie’s latest handiwork for Nike is better than his last two films! Take a look at the 3 minute director’s cut of his latest ad:

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