26.03.09 by Jeff

Honda / Let it Shine

W+K’s Amsterdam office one-upped the Sheep LED ad spot with this one. There is no CG here! This was put together the good old fashion way, with laser sights, GPS, and a land surveyor! It’s a good thing all those cars are hybrids! Directed by Erik Van Wyk.

honda let it shine car headlights animation

youtube / quicktime

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19.12.08 by Jeff

Honda / Civic Musical Road

Honda has created a musical road to promote the Civic! The William Tell Overture plays as you drive over grooves cut into a road in Lancaster California. Take a look at the behind the scenes footage to fully appreciate what they’ve done.

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