05.07.13 by Jeff

Phoenix “Trying To Be Cool”

Phoenix Trying To Be Cool music video directed by CANADA
This is my early pick for video of the year (and possibly the last few years). Director collective CANADA teamed up with The Creators Project for one of the most ambitious music videos in recent memory. The footage was captured live, by two separate film crews, and the shots continuously alternate between the two crews.

A countdown clock is visible in many of the shots, it was used to tell each crew how long they had to film their scene while the other prepared to capture the next. This concept is pure madness, and I love the energy in the final product because of it.

Watch Phoenix’s “Trying To Be Cool” below!

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