It’s been incredible to see my friend Benji’s little brand Poler grow into a giant over the last few years. I get so many ideas for things I wanna do with Booooooom just from watching what he’s doing.
Benji and company have just announced a capsule collection with NikeSB (you can see here) and made a fun video featuring Alex Olson adventuring his way from New York City to Iceland’s backcountry.
Watch the video below (love the ending).
