NikeSB x Poler: New York to Iceland w/ Alex Olson

NikeSB x Poler: NYC to Iceland w/ Alex Olson

It’s been incredible to see my friend Benji’s little brand Poler grow into a giant over the last few years. I get so many ideas for things I wanna do with Booooooom just from watching what he’s doing.

Benji and company have just announced a capsule collection with NikeSB (you can see here) and made a fun video featuring Alex Olson adventuring his way from New York City to Iceland’s backcountry.

Watch the video below (love the ending).

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