Submission Drawing

An Ode to Hungarian Packagings

My work explores visually the current presence of the past in our everyday life through its most ordinary shapes. I believe we can find an archeological value in the most common objects or places and that, through them, we can understand much better the society we live in.

My practice is mainly based on the deep observation of my surroundings. In each of my projects, I act as an image collector who finds and stablishes connections and narratives between every picture. Primary colours, retro lettering and lines are always appearing on my visual radar.
This project is a free interpretation of amazing vintage food packagings you can still find in almost any supermarket in Hungary.


http://www.isabelval.com/

An Ode to Hungarian Packagings

My work explores visually the current presence of the past in our everyday life through its most ordinary shapes. I believe we can find an archeological value in the most common objects or places and that, through them, we can understand much better the society we live in.

My practice is mainly based on the deep observation of my surroundings. In each of my projects, I act as an image collector who finds and stablishes connections and narratives between every picture. Primary colours, retro lettering and lines are always appearing on my visual radar.
This project is a free interpretation of amazing vintage food packagings you can still find in almost any supermarket in Hungary.

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