Submission

Eating Away

Subtly pulled towards food, consumption and survival, moving beyond its qualities of sustenance and nutrition, 'Eating Away' links foods relationship to mental health and wellbeing, and the cycle of life and death. It aims to highlight the stigma surrounding grief and spark conversations that otherwise may never be had.

In contrast to the ubiquitous fake, forged food imagery seen in advertising, designed to ignite the pleasure senses and sell unrealistic ideals of health and happiness, Eating Away is personal, challenging and difficult to digest.


https://mahtola.com

Eating Away

Subtly pulled towards food, consumption and survival, moving beyond its qualities of sustenance and nutrition, ‘Eating Away’ links foods relationship to mental health and wellbeing, and the cycle of life and death. It aims to highlight the stigma surrounding grief and spark conversations that otherwise may never be had.

In contrast to the ubiquitous fake, forged food imagery seen in advertising, designed to ignite the pleasure senses and sell unrealistic ideals of health and happiness, Eating Away is personal, challenging and difficult to digest.

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