“Marked” is a photographic experiment about the meaninglessness
of super-luxury brands in the era of Greta Thunberg.
The Project emerges From the mix of my work in the world of Brands and the experiences lived in the superficial city of Los Angeles, “Marked” is a visual reflection on the future of super-luxury brands so idolized in this city and around the world.
Our characters are alone, vulnerable, stigmatized and somehow branded by what they once were and are no longer. As were the last mothers who wore mink coats. The last elephant hunters in Kenya, the last users of private jets in Los Angeles. The last bullfighters, the last new Uncool.
Find more about the concept and the project in full here: https://www.currochozas.com/marked
