Coley Porter Bell has unveiled the striking redesign for the full range of Tesco Finest Coffee products.

The new design solution brings fresh energy and colour on shelf to better compete in this evolved market, celebrating the details that make Tesco Finest Coffee uniquely delicious by putting them at the heart of the packaging story.

The expressive new look embodies the six flavour personalities of the crafted coffees.

Each design evokes the blend’s unique story and Coley Porter Bell commissioned artist Tom Abbiss Smith to create bespoke illustrations that capture the individuality of each coffee, accentuating tasting notes, occasion and provenance and making the range exciting and inviting to navigate through a bold, vibrant visual style.

Learn more here