I have created The Spirit of Birmingham, a three-storey mural for the new Uniqlo store at Birmingham Bullring in the UK, inspired by Japanese folklore. Working with brand designer Hinz, we developed a concept celebrating cultural heritage and local identity. We also designed T-shirts and embroidery motifs to extend the artwork across products.

The artwork connects Japan’s artistic heritage with Birmingham’s creative energy through the ancient tale of Hyakki Yagyō (The Night Parade of One Hundred Spirits). We saw parallels between this tradition and Birmingham’s character, shaped by its diverse people, cultures and creativity. Reimagining the night parade as a joyful procession, the artwork replaces mythical spirits with elements of Birmingham itself: its architecture, music, local icons and people.

ig @uuendylau

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