19.09.13 by Jeff

“The Housewarming” and the Incredible Art of Sissel Tolaas

The Housewarming Jameson Event in Ireland

At the beginning of the month Jameson invited me out to an event called “The Housewarming” a celebration of their newly renovated distillery, in Midleton, Ireland. People came from all over to join in the festivities aka drink lots of whiskey!

These two friendly people (pictured above) are David and Marina from The Gourmand, they were the first two people I met at the airport. They also happened to be the ones curating a series of creative talks for the event, and the reason I agreed to fly all the way there.

I’ve included a bunch of photos of the event (all shot by Maurice Li), as well as a re-cap of my favourite speaker at the event, below.


The Housewarming Jameson Event in Ireland

 

The Housewarming Jameson Event in Ireland

 

The Housewarming Jameson Event in Ireland

 

The Housewarming Jameson Event in Ireland

 

The Housewarming Jameson Event in Ireland

 

The Housewarming Jameson Event in Ireland

 

The Housewarming Jameson Event in Ireland

 

The Housewarming Jameson Event in Ireland

 

The Housewarming Jameson Event in Ireland

 

The Housewarming Jameson Event in Ireland

 

The Housewarming Jameson Event in Ireland

One of the speakers The Gourmand brought in was Sissel Tolaas (pictured above), a scent expert from Norway. She’s spent years collecting data with a smelling machine (I don’t know how else to describe it). She analyzes molecules that make up smells all around us, and then re-creates them in her lab.

Sissel has now amassed a collection of over 7,000 smells and is currently working with Richard Branson on his “Virgin Galactic” project. She’s in charge of creating the smell of space! Yes, outer space! So when Bieber flies out of the atmosphere, and looks out the window at the stars, he will be smelling a scent in the shuttle that she created. And when he goes back home he could have a bottle of that scent to sniff whenever he pleases, and one whiff would bring back vivid memories of his journey.

She talked about the idea of creating smells and linking them to specific things, and used the example of natural gas. Molecules are added to give it that rotten egg smell, gas has no actual odor itself. Similarly Sissel has investigated the idea of creating smells for abstract things, like fear.

For one of her art shows she gave everyone who entered the gallery a bowl of plain rice and they had to eat it as they went around smelling things. She got the idea when she saw a homeless man eating rice out front of a nice restaurant in Japan. He was eating plain rice but smelling all the good smells from the restaurant and really enjoying his rice.

 

berlin moma sissel

This image is from the MoMA’s website, it’s from her show “Berlin, City Smell Research”. This is a perfume made of re-created smells from North East Berlin. How brilliant is this bottle?!

 

berlin moma sissel

This image is also from the MoMA’s website, you can see she made perfumes for each area. The fact that there is even “North South”, and “East West” is a perfect example of her sense humour, and why I like her work so much.

 

Sissel Tolaas on discovering the world from the perspective of the nose. from Design Indaba on Vimeo.

 

I feel like I’m overloading you with a play by play of Sissel’s entire talk, but it was honestly one of the most inspiring talks I’ve ever seen. If you want to hear more just ask me in the comments. I did want to include this clip of her from earlier this year though, just so you could see what a character she is!

Finally, thank-you to Jameson for the invite to the event. I left completely inspired, and only wish I had more time to actually see Ireland. I guess I’ll have to go back.

 

 













Jeff
Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.



  • MaxHase

    one issue of mono.kultur is about her.
    including some pages with the scnts of different men.
    check it out, ist brilliant.

    • http://www.booooooom.com/ Jeff Hamada

      ill look for it, thanks Max!

  • Oliver Herlitschek

    I LOVE this post, Jeff! It’s not often we get to hear personal anecdotes from you, but I really like when we do. Posts like these where you write passionately about what you find interesting is pretty interesting to me, and I, personally, would love to see more of this at Booooooom!

    • http://www.booooooom.com/ Jeff Hamada

      thanks Oliver, i enjoy sharing things like this so it’s definitely nice to hear if people like it or not

      i’ll try to do more

      cheers

  • Jay Dart

    This is indeed real good. And now I know who to contact about my idea for an eau de toilette that smells like hockey arena. Thanks Jeff.

    • http://www.booooooom.com/ Jeff Hamada

      lol

  • José Adolfo

    Really, really interesting… just i closed a book which addressees senses-marketing topic and then I randomly finish reading your article… “Similarly Sissel has investigated the idea of creating smells for abstract things, like fear.” Just fascinating.

    • http://www.booooooom.com/ Jeff Hamada

      it is interesting to me to investigate something that does not translate at all on the Internet. it’s a completely different tangent

  • Maju

    She has been in Szczecin,Poland. She has been invited to do work for ‘INspiracje’ She painted walls with smell of man while he’s stressed,nervous,scared. Try to imagine how does it feel to smell it :)

    • http://www.booooooom.com/ Jeff Hamada

      ya she showed images of this work – amazing

  • http://www.mariagilulldemolins.com/ maria gil ulldemolins

    This woman is fascinating. I wrote my MA dissertation on the feminine imaginary of smell in contemporary western Art and she has been one of my heroes since!

  • http://www.booooooom.com/ Jeff Hamada

    good hero choice





29.04.16 by Jeff

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A selection of work by New York-based illustrator Tomer Hanuka. More images below.

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29.04.16 by Jeff

Artist Spotlight: Maria Kreyn

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A selection of paintings by Russian-born, New York-based artist Maria Kreyn. More images below.

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29.04.16 by Staff

Artist Spotlight: Paolo Del Toro

Paolo1

Lancaster, Pennsylvania-based artist Paolo Del Toro’s collaboration with photographer Tifani Truelove, Baba of the Woods, is a wonderfully odd combination of sculpture, costume and photography. See more images from the series and selections of Del Toro’s handiwork below.

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29.04.16 by Staff

New Work by Artist Vasilis Avramidis

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We posted a selection of paintings by artist Vasilis Avramidis back in January (click here for previous post). Avramidis’ latest is on display for the first time in the United States at Slete Gallery in Los Angeles. Check out more images below.

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28.04.16 by Jeff

Ultimate List of all the Best Art + Photo Tumblrs to Follow

ultimatearttumblrlist-4

 

*Update April 28th 2016 – We are continuing to update this list, removing Tumblrs that are no longer updated very frequently, and adding more as they are submitted. Please read the text below before submitting your Tumblr for consideration! Thank you all for the help, this has become an amazing resource – let’s keep it going!

 

I am compiling an extensive list of all the art and photography Tumblrs worth following. I would love your help to make this the ultimate list! Please leave a comment below with your suggestions and I will update this list with the best suggestions.

This list will focus as much as possible on Tumblrs that survey new work by different people and credit the creators of the images. Please do not submit Tumblrs that only focus on one person’s work (ie. your own personal portfolio) or mood boards that do not make any effort to link back to the source of the work.

Please share this with friends, the more input we have the better this resource will be!

 

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+    ART/PHOTO TUMBLRS    +

+

 

adambellefeuil.tumblr.com

antronaut.net

artesostenible.tumblr.com

artistportfoliosites.tumblr.com

artruby.com

badbananas.tumblr.com

blackcontemporaryart.tumblr.com

booooooom.tumblr.com

bradypus.tumblr.com

bremser.tumblr.com

bryanschutmaat.tumblr.com

burnsidepacific.tumblr.com

contemporary-art-blog.com

cosascool.tumblr.com

covetarts.tumblr.com

darksilenceinsuburbia.tumblr.com

drawingdiary.tumblr.com

eiginleiki.net

exhibition-ism.com

eyescapemagazine.tumblr.com

fecalface.tumblr.com

folknouveau.tumblr.com

foundinspirationmovingforward.tumblr.com

frntrs.tumblr.com

gallery44.tumblr.com

gh0stgums.com

gills.tumblr.com

gradientchild.tumblr.com

grossgaians.tumblr.com

heathwest.tumblr.com

heliocentrism.tumblr.com

hifructosemag.tumblr.com

hldky.tumblr.com

holyurl.tumblr.com

human-empathy.tumblr.com

hydeordie.com

hyperallergic.tumblr.com

i-love-art.tumblr.com

iamjapanese.tumblr.com

iceblack.tumblr.com

if-you-leave.tumblr.com

iheartmyart.com

inspiredbyme.tumblr.com

jennilee.tumblr.com

jesuisperdu.tumblr.com

jillsies.tumblr.com

julianminima.tumblr.com

juxtapozmag.tumblr.com

killthecollector.tumblr.com

kinetics.tumblr.com

krypten.tumblr.com

la-beaute–de-pandore.tumblr.com

lacma.tumblr.com

laravissante.tumblr.com

lepoeteborgne.tumblr.com

lesthetiquedelinventaire.tumblr.com

like-ivy.tumblr.com

limboyouth.com

m75.tumblr.com

maciekjasik.tumblr.com

malaising.tumblr.com

mayanhandballcourt.com

mdme-x.tumblr.com

mpdrolet.tumblr.com

murmansea.tumblr.com

museumoflatinamericanart.tumblr.com

museumuesum.tumblr.com

myampgoesto11.tumblr.com

mydarkenedeyes.tumblr.com

mydeadpony.tumblr.com

nattonelli.tumblr.com

nearlya.tumblr.com

neural-network.tumblr.com

ninebagatelles.tumblr.com

nopefun.com

nyctaeus.tumblr.com

oldhorse.tumblr.com

oneforeverywish.tumblr.com

oxane.tumblr.com

paper-journal.tumblr.com

photographersdirectory.tumblr.com

photographsonthebrain.com

planetaryfolklore.tumblr.com

plotsummary.tumblr.com

postpatternism.tumblr.com

razorshapes.tumblr.com

robotscrytoo.com

ronulicny.tumblr.com

roomdark.tumblr.com

rustybreak.tumblr.com

ryandonato.com

sculptores.tumblr.com

sculpture-center.tumblr.com

selektormagazine.tumblr.com

semihlakerta.tumblr.com

sensitive.tumblr.com

sfmoma.tumblr.com

shanellpapp.tumblr.com

shootinggallery.tumblr.com

showslow.tumblr.com

somewhatreal.tumblr.com

sonicteeth.tumblr.com

spatula.tumblr.com

spraybeast.tumblr.com

staged-photography.tumblr.com

supersonicelectronic.com

technolowgy.tumblr.com

the-coven.tumblr.com

the-drawing-center.tumblr.com

the-social-collective.tumblr.com

thecreatorsproject.tumblr.com

thefunctionfordrift.tumblr.com

thegetty.tumblr.com

theheavycollective.com

thewowpicture.tumblr.com

thisisnthappiness.com

timelightbox.tumblr.com

toutpetitlaplanete.tumblr.com

turbofolk.tumblr.com

unknowneditors.tumblr.com

untrustyou.tumblr.com

visual-poetry.tumblr.com

visualhunt.tumblr.com

voodoovoodoo.tumblr.com

wandering-bears.tumblr.com

whereiseefashion.tumblr.com

whitneymuseum.tumblr.com

wowgreat.tumblr.com

young-shot.com

 

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