26.02.15 by Jeff

Trippy Image of the Day: Is This Dress White And Gold or Blue and Black?


This is the best thing I’ve seen circulating the web right now. A user on Tumblr named Swiked posted this image that has the Internet pretty well divided. Is the dress white and gold or blue and black? I stared at the image thinking it was white and gold and it literally changed before my eyes.


Jeff Hamada is the Founder and Editor of Booooooom. He lives and works in Vancouver.

  • i wish i could say the colors changed for me… #fomo haha

  • DM

    I saw black and blue but now I see gold and blue. Don’t see white though, that’s definitely blue.

  • it’s fascinating! between the Llamas on the run and this today was a good internet day! (blue and black)

  • Kyler Zeleny

    black and blue, Photoshop eyedropper tool agrees with me

    • chris zidek

      i did the same thing last night to put it to rest.

  • The Paint guy.

    Here yah go kids. See the truth and know it is good.

  • Don Guy

    classic sunlight vs tungsten mixed lighting bad photo…what’s the big deal?

  • Unless you are colorblind and perceive the blue as a very light shade of grey… there is no way that is white… I don’t even know…

  • Daniel


  • I just see light blue and gold. But if i half-close my eyes, i can see the gold turning black and the white/light-blue turn to Klein blue. Try it!

  • Juanma Moreno

    Ok, I see it BLUE AND BLACK. I asked my girlfriend what color it was (without saying anything else) and she told me white and gold. We saw that in the same screen in the same place :S

  • Im seeing Gold and White but my Sisters sees Blue and Black..

  • I’m glad its Friday and I have a chance to rest after today as this is messing with the grey bits in my head. Earlier it was Blue and Black ( while on my phone) now its is Gold and White ( on phone and computer) Is this the beginning of the END!!

    • Oh god it changed again!!

  • If it was black, there would not be any shadow cast by the colar. But there is one, so it is obviously gold (or something yellowish). When the picture is taken in front of a window the camera adapts to the bright sun light by reducing the lightness sensitivity. If you remove the adaptation, it would look like this. And this is the (almost) real color of the dress.

  • This is hilarious!

  • Aaron Howdle

    I think there are two different photos circulating. It’s a stunt. I have seen both colors on different feeds.

  • Matasiva Ft Kalavite

    if no one has mentioned. Right handed people see blue and black while left handed people see white and gold. Correct me if im wrong but thats what ive noticed. Different brain stimulations lolz

26.05.17 by Staff

“Light Barrier” by Artists Kimchi and Chips

An otherworldly audio-visual phenomenon by South Korean artists Kimchi and Chips (aka Mimi Son and Elliot Woods). Constructing an elaborate apparatus out of hundreds of projectors, mirrors and speakers the duo experiment with the materialization of objects from beams of light. Check out more images and video below!

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26.05.17 by Jeff


Every week we share a bunch of hand-picked content that doesn’t go up on Booooooom and it’s just for our Secret Email Club members. You might like it! There’s only one way to find out: SIGN UP HERE. (it’s free)

26.05.17 by Jeff

Photographer Camilo Jose Vergara Photographs The Same Locations Repeatedly Over 40 Years

No heat, landlord in front of New St. and Newark St., Newark, 1980

New St. and Newark St., Newark, 2015


Photographer Camilo José Vergara has committed more than four decades of his life to his photographic archive project “Tracking Time”. Year after year he has returned to poor, minority communities around the United States to re-photograph them from the same vantage points. In 2013, Vergara was awarded the National Humanities Medal by President Barack Obama, and was the first photographer ever to receive this honour.

See more images of his incredible project below.

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26.05.17 by Staff

Artist Spotlight: Miwon Yoon

Lovely work by Korean artist Miwon Yoon. See more images below.

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26.05.17 by Staff

“Solo Together” by Artist Paula Crown

Artist Paula Crown creates 150 ceramic replicas of those iconically cheap disposable red cups for her latest sculptural installation, inviting us to consider the complexity of the mundane and the temporality of togetherness. See more images from “Solo Together” below or on display at 10 Hanover gallery in London until June 8.

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