05.11.13 by Jeff

New Michel Gondry Film! “Is The Man Who Is Tall Happy?” [Official Trailer]

New Michel Gondry Film! Is The Man Who Is Tall Happy? Official Trailer

I’m so excited to see Michel Gondry’s latest film (and it looks like we don’t even have to wait long)! The acclaimed filmmaker sat down with theorist Noam Chomsky and animated all the things they talked about. Just watching this trailer gets me so antsy to make things!

Watch the official trailer for Michel Gondry’s film “Is The Man Who Is Tall Happy?” below!

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05.11.13 by Jeff

Sony’s 4K TV is Dumb.

Sony 4K Ad is an Epic Fail

Sony 4K Ad is an Epic Fail

Sony 4K Ad is an Epic Fail

I rarely do this but I have to rant a little bit about this ad. It’s actually less about this particular ad and more about the cycle of constantly “improving” technology and what’s being deemed creative these days.

Sony’s new ad spot for their new 4k television features 8 million flower petals floating over a small town, symbolizing their new 8 million pixel display. The formula is a very familiar one: Take a bunch of colourful things, throw them everywhere, film it all in slow motion.

The ad is meant to promote the fact that the new Sony televisions will have four times the detail of the current HD sets, but sadly we don’t have these televisions yet! So that means we’re all watching this 3840 x 2160 ad in 1080p, on Youtube, and the fullscreen images look terrrrible.

I realise they must have thought of this, but if it was an intentional decision for us to watch a pixelated ad, is it effective? Does it really make you want to buy a new 80″ television, or does it only expose how stupid this is? I mean, filmmakers must be cringing right now, imagining all their future clients demanding 4k, and dreading the hard drive purchases and encoding times that await them. Do we even want this?

This is a perfect example of how the rapid cycle of upgraded technologies is actually killing creativity. Instead of trying to do something amazing with the tools we have, we are always tossing something in the garbage and unwrapping something else. Then we use that new thing to re-make something we already made with the thing we threw away. Who needs new movies when you can watch the same super hero origin story every six months in higher definition!

This commercial is a completely uninspiring re-make of Sony’s own Bravia ad from 7 years ago, and it celebrates an advancement that only makes it harder (and more expensive) for people to create things. A truly revolutionary moment will be when Sony releases an 8k television, and it comes with a human-like robot designed to actually appreciate it.

Maybe I am just getting old. You can watch the ad (in all its pixelated glory) below.

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04.11.13 by Jeff

“Late for Meeting” another absurd animation by David Lewandowski

late for meeting animation by David Lewandowski

David Lewandowski’s weird naked rubber man is back! If you missed the first video, you can (should) watch it here, it remains one of the best things ever uploaded to the Internet.

Watch “Late for Meeting” below!

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31.10.13 by Staff

“Mooon” by James Kwan

Mooon by James Kwan
An absolutely beautiful film to start your day! Love everything about this! Watch it below.

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25.10.13 by Jeff

Wakeskating the Famous Rice Terraces of the Philippines (The Eighth Wonder of The World)

Wakeskating the Eighth Wonder of the World featuring Brian Grubb

Pro wakeskaters Brian Grubb and Dominik Preisner get a once in a lifetime opportunity to session the famous rice terraces of Banaue, in the Philippines. This is pretty incredible.

Before there’s a flood of comments, Red Bull states that none of the plants or wildlife were harmed during the project, everything was done with agreements from the locals.

I’ve wakeskated before and it is insanely difficult to even ollie the board, let alone hit a rail between rice fields.

Watch the video below!

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23.10.13 by Jeff

Railside Conversations: Jeff Hamada & Florian Kaps (The Impossible Project)

Levi’s® x HYPEBEAST Railside Conversations: Jeff Hamada & Florian Kaps

A few weeks ago I was brought out to Arizona by Hypebeast to be a part of Levi’s “Station to Station” project and got to chat with Florian “Doc” Kaps, the founder of The Impossible Project.

This is 10 mins of an hour long conversation we had (in really awkward chairs) and it kinda ends just as it’s getting to the good stuff, but it’s better than it being way too long.

Becoming friends with Doc was the highlight of the entire trip for me, when we shared ideas it was like our heads were two puzzle pieces interlocking. We will definitely be working on a project together in the future.

After we filmed this piece an amazing thing happened, we were having a beer together in another train car, and randomly Giorgio Moroder and Bruce Sudano sat down with us. Some may only recognize Giorgio from the recent Daft Punk album but to me he is the guy who scored Top Gun. What I didn’t realise is he is also the guy who made the first electronic live-to-digital album in 1979. He is Mr. Digital. Doc on the other hand, having devoted years of his life to saving Polaroid from destruction, is Mr. Analog.

The two Mr.’s got into one of the greatest arguments I’ve ever witnessed.

It was a friendly argument, but definitely an impassioned one. Digital versus analog, one-off experiences versus multiple viewings, which of these make life better? The Giorgio side of my brain wishes the conversation had been recorded but the Doc side of my brain enjoys the fact it wasn’t.

You can watch my conversation with Doc below!

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23.10.13 by Jeff

Efterklang “Black Summer”

Efterklang Black Summer Official music video

Directory Kevan Funk and cinematographer Benjamin Loeb provide some beautiful visuals for Efterklang’s “Black Summer”. Watch the video below!

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23.10.13 by Jeff

Nike “Never Not” Part 2

Nike Never Not Part 2 Snowboard Film

Part 2 of Nike’s “Never Not” film is required viewing if you snowboard. Actually, I think it’s inspiring regardless as its focus is really on passion and ambition. The director Per-Hampus Stålhandske beautifully captures the relentless pursuit of a goal.

Now I realise action sports and creative arts are opposites in a lot of ways (I’m usually not risking broken legs when I use a pencil crayon) but when I watch things like this I question how passionate I am about reaching my own goals.

Having said all that, it’s not just a bunch of talking heads. The riding is serious! The screengrab above, for example, is a heli shot of Halldór Helgason back flipping a huge roof gap.

Watch the film below! The opening makes me wanna ride so bad!

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