This is an outstanding animation, maybe the most engaging piece I’ve seen this year (despite being mostly text). BUCK directs this spot for ChildLine a free, confidential, 24-hour counseling service for children in the UK. It’s tricky to portray a heavy topic like sexual abuse without making it feel really heavy handed, but somehow they did it. I can’t remember the last time I saw something where the words felt this alive.

Watch “Childline: First Step” below!

Directed by buck.tv

Audio by antfood.com