Yoshiyuki Morioka has taken curation to the next level with this bookshop that only carries one title! Every week Morioka selects a single book to offer his clientele, along with special talks and meet-the-author style events intended to enhance readers’ engagement.
Takram, the design studio responsible for the branding of the shop, played a crucial role in Morioka Shoten’s conception. The idea won the support of Masamichi Toyama (CEO of Smiles Co. Ltd.) who gave a “New Business” lecture at an event held by the design company last year. Morioka attended the lecture, fittingly presenting his business plan with a single sheet of paper, which simply said: “Regeneration of Bookseller Atom → A bookstore with a single book.”
Morioka Shoten opened in Tokyo back in May. More images of the execution of this unique concept below!