BooksDesign

One Book Bookstore

Book4

Yoshiyuki Morioka has taken curation to the next level with this bookshop that only carries one title! Every week Morioka selects a single book to offer his clientele, along with special talks and meet-the-author style events intended to enhance readers’ engagement.

Takram, the design studio responsible for the branding of the shop, played a crucial role in Morioka Shoten’s conception. The idea won the support of Masamichi Toyama (CEO of Smiles Co. Ltd.) who gave a “New Business” lecture at an event held by the design company last year. Morioka attended the lecture, fittingly presenting his business plan with a single sheet of paper, which simply said: “Regeneration of Bookseller Atom → A bookstore with a single book.”

Morioka Shoten opened in Tokyo back in May. More images of the execution of this unique concept below!

Book1

 

Book3

 

Book2

 

Book5

 

Book6

 

Takram Design Studio’s Website

Via Spoon & Tamago