This is funny (or too real to be funny) if you’ve ever worked in the ad world where free work aka “spec work” and pitching has somehow become the norm. But try asking for a trial breakfast or ownership of all the exercises that your trainer shows you and you’d probably get reactions like this!
Watch the brilliant short by agency Zulu Alpha Kilo, exposing the inherent ridiculousness of this industry-specific practice and questioning why creative agencies are expected to give away ideas for free? Video below!
