The Creator Class: On Set With Josef Adamu

Another inspiring instalment of The Creator Class’s Canon Creator Lab series. #canoncreatorlab is a collaboration between TCC and Canon, aimed at empowering the next generation of photographers, filmmakers, and social storytellers through online and offline programming. In this segment, Toronto-based creative director and producer, Josef Adamu, talks about the beauty of minimalism and how to avoid overcomplicating your art.

Fuelled by a love of formal wear and desire to reposition the black community at the forefront of artistic expression, Adamu uses his camera to tell the story of a young man who finds personal strength in fashion. Check out the full video below as well as more images from Adamu’s shoot!



Director / Cinematographer: Dan LeMoyne
Producer: Stephanie Hooker
Feature Photographer: Josef Adamu
Assistant Photographer: O’shane Howard
Production Manager: Josiah Joseph
Interview Cinematographer: Liam Higgins
1st AC: Maurici de Haro
Sound Recordist: Ferdinand Meurer
Feature Model: Kristian Okiring
Production Assistant: Lucas Espinola















Josef Adamu’s Website

Josef Adamu on Instagram


The Creator Class’s Website

The Creator Class on Instagram

The Creator Class on YouTube

Related Articles

Secret Email Club

If you’re not a member of our Secret Email Club you’ve been missing out on a whole lot of stuff that we don’t post on Booooooom!