RONNIE - Beer With Character
RONNIE is a fictional beer brand built around a character who doesn't take himself too seriously. Bold, unapologetic and a little ridiculous, Ronnie brings together humour, attitude and a healthy dose of visual absurdity.
The identity combines expressive typography, vibrant colours and a playful illustration style inspired by vintage beer labels, street culture and everyday characters. It's loud, imperfect and deliberately unconventional.
Because not every beer needs to be taken seriously. And neither does Ronnie.
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