I am Hondo. My name sounds like a pseudonym, but it is not.
I have been working in the film and advertising industry for almost 3 decades, my whole life consists of images. My professional work is consumed faster than a fast food menu. Especially today, when everything is increasingly digital, I have long felt the need to create something with my own hands.
I have always had a passion for vintage magazines, advertisements and their iconic images, which have not lost their relevance. Their messages, however, are from a different time. Some of my work revolves around advertising, its messages and imagery. I love the ambiguous, the ironic. I love telling stories in pictures, giving things a new meaning and opening up new perspectives. In doing so, I stick to "less is more".
I invite you into my world of stories.