VUE health and EUSA Pharma’s Escape the Castle challenge steals the show at ASH

EUSA Pharma wanted to launch a recently acquired drug at the American Society of Hematology (ASH). This medical conference which is like SXSW for healthcare professionals (HCPs), who treat cancer of the blood and other rare diseases like idiopathic multicentric Castleman disease (iMCD).

In a place full of giant booths with massive touch screens and the latest tech, VUE Health built a state-of-the-art castle—because Castleman disease—and it was the showstopper. But what was inside the castle that really got their attention—an escape room. We turned the puzzling and unfamiliar road to diagnosis into a fun and engaging experience that took them through it step-by-step.

The doctors appreciated the creativity and effort that went into turning a bori